Hodder Education
CCEA AS Unit 2 Business Studies Student Guide 2: Growing the business
John McLaughlin, David McAree
Education & Teaching
CCEA AS Unit 2 Business Studies Student Guide 2: Growing the business
US$ 15.59
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Description
Contents
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Reinforce your understanding of CCEA AS Unit 2: Growing the business and improve your exam technique for the CCEA Business AS Unit 2 assessment.

Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades.

This Student Guide will help you to:

- Identify key content for the exams with our concise coverage of topics
- Avoid common pitfalls with clear definitions and exam tips throughout
- Reinforce your learning with bullet-list summaries at the end of each section
- Test your knowledge with rapid-fire knowledge check questions and answers
- Find out what examiners are looking for with our Questions & Answers section

Language
English
ISBN
9781510477803
Cover
Book title
Copyright
Contents
Getting the most from this book
About this book
Content Guidance
Spectrum of competition
Degree of competition in the market (market structures)
Market research
Marketing mix
Elasticity of demand
Product life cycle
Market planning and strategy
E-business/e-commerce
Sources of finance
Break-even analysis
Cash flow
Cash-flow forecast
Budgeting
Financial statements
Questions & Answers
About the assessment
Assessment objectives
Holistic marking
Case study 1: Hotels in Belfast
Case study 2: Hair Professional Salon
Knowledge check answers
Index
A
B
C
D
E
F
G
H
I
J
L
M
N
O
P
Q
R
S
T
V
W
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