CCEA AS Unit 2 Business Studies Student Guide 2: Growing the business
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Description
Contents
Reviews
Language
English
ISBN
9781510477803
Cover
Book title
Copyright
Contents
Getting the most from this book
About this book
Content Guidance
Spectrum of competition
Degree of competition in the market (market structures)
Market research
Marketing mix
Elasticity of demand
Product life cycle
Market planning and strategy
E-business/e-commerce
Sources of finance
Break-even analysis
Cash flow
Cash-flow forecast
Budgeting
Financial statements
Questions & Answers
About the assessment
Assessment objectives
Holistic marking
Case study 1: Hotels in Belfast
Case study 2: Hair Professional Salon
Knowledge check answers
Index
A
B
C
D
E
F
G
H
I
J
L
M
N
O
P
Q
R
S
T
V
W
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