The Art & Practice of Typography
A Manual of American Printing, etc.
Edmund G. Gress
The Art & Practice of Typography A Manual of American Printing, etc.
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Description
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Language
English
ISBN
Unknown
The ART & PRACTICE of TYPOGRAPHY A Manual of American Printing INCLUDING A BRIEF HISTORY UP TO THE TWENTIETH CENTURY, WITH REPRODUCTIONS OF THE WORK OF EARLY MASTERS OF THE CRAFT, AND A PRACTICAL DISCUSSION AND AN EXTENSIVE DEMONSTRATION OF THE MODERN USE OF TYPE-FACES AND METHODS OF ARRANGEMENT
TABLE OF CONTENTS
AUTHOR’S PREFACE
SYNOPSIS OF CONTENTS
LIST OF REPRODUCTIONS
LIST OF DESIGNERS
PART ONE
WHEN BOOKS WERE WRITTEN
THE ORIGIN OF TYPOGRAPHY
THE SPREAD OF TYPOGRAPHY
TYPOGRAPHY IN COLONIAL DAYS
TYPOGRAPHY IN THE 19th CENTURY
PART TWO
THE “LAYOUT” MAN
HARMONY AND APPROPRIATENESS
TONE AND CONTRAST
PROPORTION, BALANCE AND SPACING
ORNAMENTATION
THE TYPOGRAPHY OF BOOKS
BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS
CATALOGS
PROGRAMS
ANNOUNCEMENTS
TICKETS
LETTERHEADS & ENVELOPS
BILLHEADS & STATEMENTS
PACKAGE LABELS
BUSINESS CARDS
THE BLOTTER
POSTERS, CAR CARDS, WINDOW CARDS
ADVERTISEMENTS
NEWSPAPERS
PERIODICALS
HOUSE-ORGANS
TYPE-FACES
Six Representative Standard Roman Type-Faces
Development of the Roman Type-Face
Characteristics of Roman Type-Faces
Legibility of Type-Faces
Italic Types
Text Types
Block Types
Bold Types
Ornamental Types
Types for Special Purposes
The Influence of Goudy
IMPRINTS
APPENDIX Holiday Greetings
TRANSCRIBER’S NOTES
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