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The Art & Practice of Typography A Manual of American Printing, etc.

By Edmund G. Gress

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Book Description

Table of Contents

The ART & PRACTICE of TYPOGRAPHY A Manual of American Printing INCLUDING A BRIEF HISTORY UP TO THE TWENTIETH CENTURY, WITH REPRODUCTIONS OF THE WORK OF EARLY MASTERS OF THE CRAFT, AND A PRACTICAL DISCUSSION AND AN EXTENSIVE DEMONSTRATION OF THE MODERN USE OF TYPE-FACES AND METHODS OF ARRANGEMENT
TABLE OF CONTENTS
AUTHOR’S PREFACE
SYNOPSIS OF CONTENTS
LIST OF REPRODUCTIONS
LIST OF DESIGNERS
PART ONE
- WHEN BOOKS WERE WRITTEN
- THE ORIGIN OF TYPOGRAPHY
- THE SPREAD OF TYPOGRAPHY
- TYPOGRAPHY IN COLONIAL DAYS
- TYPOGRAPHY IN THE 19th CENTURY
PART TWO
- THE “LAYOUT” MAN
- HARMONY AND APPROPRIATENESS
- TONE AND CONTRAST
- PROPORTION, BALANCE AND SPACING
- ORNAMENTATION
- THE TYPOGRAPHY OF BOOKS
- BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS
- CATALOGS
- PROGRAMS
- ANNOUNCEMENTS
- TICKETS
- LETTERHEADS & ENVELOPS
- BILLHEADS & STATEMENTS
- PACKAGE LABELS
- BUSINESS CARDS
- THE BLOTTER
- POSTERS, CAR CARDS, WINDOW CARDS
- ADVERTISEMENTS
- NEWSPAPERS
- PERIODICALS
- HOUSE-ORGANS
- TYPE-FACES
  - Six Representative Standard Roman Type-Faces
  - Development of the Roman Type-Face
  - Characteristics of Roman Type-Faces
  - Legibility of Type-Faces
  - Italic Types
  - Text Types
  - Block Types
  - Bold Types
  - Ornamental Types
  - Types for Special Purposes
  - The Influence of Goudy
- IMPRINTS
APPENDIX Holiday Greetings
TRANSCRIBER’S NOTES

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