The Art & Practice of Typography
A Manual of American Printing, etc.
Free

The Art & Practice of Typography A Manual of American Printing, etc.

By Edmund G. Gress
Free
Book Description
Table of Contents
  • The ART & PRACTICE of TYPOGRAPHY A Manual of American Printing INCLUDING A BRIEF HISTORY UP TO THE TWENTIETH CENTURY, WITH REPRODUCTIONS OF THE WORK OF EARLY MASTERS OF THE CRAFT, AND A PRACTICAL DISCUSSION AND AN EXTENSIVE DEMONSTRATION OF THE MODERN USE OF TYPE-FACES AND METHODS OF ARRANGEMENT
  • TABLE OF CONTENTS
  • AUTHOR’S PREFACE
  • SYNOPSIS OF CONTENTS
  • LIST OF REPRODUCTIONS
  • LIST OF DESIGNERS
  • PART ONE
    • WHEN BOOKS WERE WRITTEN
    • THE ORIGIN OF TYPOGRAPHY
    • THE SPREAD OF TYPOGRAPHY
    • TYPOGRAPHY IN COLONIAL DAYS
    • TYPOGRAPHY IN THE 19th CENTURY
  • PART TWO
    • THE “LAYOUT” MAN
    • HARMONY AND APPROPRIATENESS
    • TONE AND CONTRAST
    • PROPORTION, BALANCE AND SPACING
    • ORNAMENTATION
    • THE TYPOGRAPHY OF BOOKS
    • BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS
    • CATALOGS
    • PROGRAMS
    • ANNOUNCEMENTS
    • TICKETS
    • LETTERHEADS & ENVELOPS
    • BILLHEADS & STATEMENTS
    • PACKAGE LABELS
    • BUSINESS CARDS
    • THE BLOTTER
    • POSTERS, CAR CARDS, WINDOW CARDS
    • ADVERTISEMENTS
    • NEWSPAPERS
    • PERIODICALS
    • HOUSE-ORGANS
    • TYPE-FACES
      • Six Representative Standard Roman Type-Faces
      • Development of the Roman Type-Face
      • Characteristics of Roman Type-Faces
      • Legibility of Type-Faces
      • Italic Types
      • Text Types
      • Block Types
      • Bold Types
      • Ornamental Types
      • Types for Special Purposes
      • The Influence of Goudy
    • IMPRINTS
  • APPENDIX Holiday Greetings
  • TRANSCRIBER’S NOTES
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