Complete Business Studies for Cambridge IGCSE® and O Level
$41.24

Complete Business Studies for Cambridge IGCSE® and O Level

By Brian Titley, Catherine Dolan
US$ 41.24
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Book Description

Completely matched to the latest IGCSE & O Level syllabuses (0450/0986/7115), this rigorous student book provides comprehensive coverage along with international and up-to-date case studies plus updated business terminology and command words. Brian Titley's stretching approach is trusted by teachers around the world to build potential for the Cambridge exams, and students future careers. To support achievement and assessment confidence, comprehensive exam
practice is included throughout. Plus, support students' learning with additional exam questions, exercises, model answers, and revision tips on the accompanying support site.

Table of Contents
  • Front Cover
  • IFC
  • Title Page
  • Impint
  • Introduction
  • Contents
  • Matching chart
  • 1 Understanding business activity
    • 1.1 Business activity
      • 1.1.1 The purpose and nature of business activity
    • 1.2 Classification of businesses
      • 1.2.1 Business activity in terms of primary, secondary and tertiary sectors
      • 1.2.2 Classify business enterprises between private sector and public sector in a mixed economy
    • 1.3 Enterprise, business growth and size
      • 1.3.1 Enterprise and entrepreneurship
      • 1.3.2 The methods and problems of measuring business size
      • 1.3.3 Why some businesses grow and others remain small
      • 1.3.4 Why some (new or established) businesses fail
    • 1.4 Types of business organization
      • 1.4.1 The main features of different forms of business organization
    • 1.5 Business objectives and stakeholder objectives
      • 1.5.1 Businesses can have several objectives and the importance of them can change
      • 1.5.2 Differences in the objectives of private sector and public sector enterprises
      • 1.5.3 The role of stakeholder groups involved in business activity
  • 2 People in business
    • 2.1 Motivating employees
      • 2.1.1 The importance of a well-motivated workforce
      • 2.1.2 Methods of motivation
    • 2.2 Organization and management
      • 2.2.1 Draw, interpret and understand simple organizational structures
      • 2.2.2 The role of management
      • 2.2.3 Leadership styles
      • 2.2.4 Trade unions
    • 2.3 Recruitment, selection and training of employees
      • 2.3.1 Recruitment and selecting employees
      • 2.3.2 The importance of training and the methods of training
      • 2.3.3 Why reducing the size of the workforce might be necessary
      • 2.3.4 Legal controls over employment issues and their impact on employers and employees
    • 2.4 Internal and external communication
      • 2.4.1 Why effective communication is important and the methods used to achieve it
      • 2.4.2 Demonstrate an awareness of communication barriers
  • 3 Marketing
    • 3.1 Marketing, competition and the customer
      • 3.1.1 The role of marketing 181
      • 3.1.2 Market changes
      • 3.1.3 Concepts of niche marketing and mass marketing
      • 3.1.4 How and why market segmentation is undertaken
    • 3.2 Market research
      • 3.2.1 The role of market research and methods used
      • 3.2.2 Presentation and use of market research results
    • 3.3 Marketing mix
      • 3.3.1 Product
      • 3.3.2 Price
      • 3.3.3 Place–distribution channels
      • 3.3.4 Promotion
      • 3.3.5 Technology and the marketing mix
    • 3.4 Marketing strategy
      • 3.4.1 Justify marketing strategies appropriate to a given situation
      • 3.4.2 The nature and impact of legal controls related to marketing
      • 3.4.3 The opportunities and problems of entering new foreign markets
  • 4 Operations management
    • 4.1 Production of goods and services
      • 4.1.1 The meaning of production
      • 4.1.2 The main methods of production
      • 4.1.3 How technology has changed production methods
    • 4.2 Costs, scale of production and break-even analysis
      • 4.2.1 Identify and classify costs
      • 4.2.2 Economies and diseconomies of scale
      • 4.2.3 Break-even analysis
    • 4.3 Achieving quality production
      • 4.3.1 Why quality is important and how quality production might be achieved
    • 4.4 Location decisions
      • 4.4.1 The main factors influencing the location and relocation decisions of a business
  • 5 Financial information and decisions
    • 5.1 Business finance: needs and sources
      • 5.1.1 The need for business finance
      • 5.1.2 The main sources of finance
    • 5.2 Cash flow forecasting and working capital
      • 5.2.1 The importance of cash and of cash flow forecasting
      • 5.2.2 Working capital
    • 5.3 Income statements
      • 5.3.1 What profit is and why it is important
      • 5.3.2 Income statements
    • 5.4 Statement of financial position
      • 5.4.1 The main elements of a statement of financial position
      • 5.4.2 How to interpret a simple statement of financial position
    • 5.5 Analysis of accounts
      • 5.5.1 Profitability
      • 5.5.2 Liquidity
      • 5.5.3 How to interpret the financial performance of a business
      • 5.5.4 Why and how accounts are used
  • 6 External influences on business activity
    • 6.1 Economic issues
      • 6.1.1 Business cycle
      • 6.1.2 How government control over the economy affects business activity
    • 6.2 Environmental and ethical issues
      • 6.2.1 Environmental concerns and ethical issues as both opportunities and constraints for business
    • 6.3 Business and the international economy
      • 6.3.1 The importance of globalization
      • 6.3.2 Reasons for the importance and growth of multinational companies
      • 6.3.3 The impact of exchange rate changes
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