Complete Business Studies for Cambridge IGCSE® and O Level
US$ 47.99
The publisher has enabled DRM protection, which means that you need to use the BookFusion iOS, Android or Web app to read this eBook. This eBook cannot be used outside of the BookFusion platform.
Description
Contents
Reviews
Language
English
ISBN
9780198427827
Front Cover
IFC
Title Page
Impint
Introduction
Contents
Matching chart
1 Understanding business activity
1.1 Business activity
1.1.1 The purpose and nature of business activity
2.1 Motivating employees
2.1.1 The importance of a well-motivated workforce
2.1.2 Methods of motivation
3.1 Marketing, competition and the customer
3.1.1 The role of marketing 181
3.1.2 Market changes
3.1.3 Concepts of niche marketing and mass marketing
3.1.4 How and why market segmentation is undertaken
4.1 Production of goods and services
4.1.1 The meaning of production
4.1.2 The main methods of production
4.1.3 How technology has changed production methods
5.1 Business finance: needs and sources
5.1.1 The need for business finance
5.1.2 The main sources of finance
6.1 Economic issues
6.1.1 Business cycle
6.1.2 How government control over the economy affects business activity
1.2 Classification of businesses
1.2.1 Business activity in terms of primary, secondary and tertiary sectors
1.2.2 Classify business enterprises between private sector and public sector in a mixed economy
1.3 Enterprise, business growth and size
1.3.1 Enterprise and entrepreneurship
1.3.2 The methods and problems of measuring business size
1.3.3 Why some businesses grow and others remain small
1.3.4 Why some (new or established) businesses fail
1.4 Types of business organization
1.4.1 The main features of different forms of business organization
1.5 Business objectives and stakeholder objectives
1.5.1 Businesses can have several objectives and the importance of them can change
1.5.2 Differences in the objectives of private sector and public sector enterprises
1.5.3 The role of stakeholder groups involved in business activity
2 People in business
2.2 Organization and management
2.2.1 Draw, interpret and understand simple organizational structures
2.2.2 The role of management
2.2.3 Leadership styles
2.2.4 Trade unions
2.3 Recruitment, selection and training of employees
2.3.1 Recruitment and selecting employees
2.3.2 The importance of training and the methods of training
2.3.3 Why reducing the size of the workforce might be necessary
2.3.4 Legal controls over employment issues and their impact on employers and employees
2.4 Internal and external communication
2.4.1 Why effective communication is important and the methods used to achieve it
2.4.2 Demonstrate an awareness of communication barriers
3 Marketing
3.2 Market research
3.2.1 The role of market research and methods used
3.2.2 Presentation and use of market research results
3.3 Marketing mix
3.3.1 Product
3.3.2 Price
3.3.3 Place–distribution channels
3.3.4 Promotion
3.3.5 Technology and the marketing mix
3.4 Marketing strategy
3.4.1 Justify marketing strategies appropriate to a given situation
3.4.2 The nature and impact of legal controls related to marketing
3.4.3 The opportunities and problems of entering new foreign markets
4 Operations management
4.2 Costs, scale of production and break-even analysis
4.2.1 Identify and classify costs
4.2.2 Economies and diseconomies of scale
4.2.3 Break-even analysis
4.3 Achieving quality production
4.3.1 Why quality is important and how quality production might be achieved
4.4 Location decisions
4.4.1 The main factors influencing the location and relocation decisions of a business
5 Financial information and decisions
5.2 Cash flow forecasting and working capital
5.2.1 The importance of cash and of cash flow forecasting
5.2.2 Working capital
5.3 Income statements
5.3.1 What profit is and why it is important
5.3.2 Income statements
5.4 Statement of financial position
5.4.1 The main elements of a statement of financial position
5.4.2 How to interpret a simple statement of financial position
5.5 Analysis of accounts
5.5.1 Profitability
5.5.2 Liquidity
5.5.3 How to interpret the financial performance of a business
5.5.4 Why and how accounts are used
6 External influences on business activity
6.2 Environmental and ethical issues
6.2.1 Environmental concerns and ethical issues as both opportunities and constraints for business
6.3 Business and the international economy
6.3.1 The importance of globalization
6.3.2 Reasons for the importance and growth of multinational companies
6.3.3 The impact of exchange rate changes
The book hasn't received reviews yet.
