Consumer-Citizens of China
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Description
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Language
English
ISBN
Unknown
Book Cover
Title
Copyright
Contents
Foreword
Acknowledgements
1 Imagining China, imagining brands
2 Rethinking popular notions of Chinese consumers’ motives for responding to Western brands
3 Highlighted moments in the history of branded goods in China
4 Foreign brands in China as global brands from the imagined West
5 Chinese national narratives and the meanings of Western brands
6 National narratives in imaginative processing of Western brand promotions
7 Citizen-consumers in an age of globalization
Appendix: Outdoor advertisements of Western brands in China
References
Index
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