The Corporate Blog as an Emerging Genre of Computer-mediated Communication
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Description
Contents
Reviews
Language
English
ISBN
978-3-941875-55-5
The corporate blog as an
emerging genre of
computer-mediated
communication:
features, constraints,
discourse situation
Introduction
``Wait, what's a corporate blog?''
Issues of definition
Methods, data and approach
Preliminary theoretical considerations
Aims and scope
Structure of this thesis
Formal, technical and pragmatic aspects of blogging
Proposing a hierarchy of community, purpose and text
A classification of blogs following Herring
Medium factors
M1: Synchronicity
M2: Message transmission
M3: Persistence of transcript
M4: Size of message buffer
M5: Channels of communication
M6: Anonymous messaging
M7: Private messaging
M8: Filtering
M9: Quoting
M10: Message format
Situation factors
S1: Participation structure
S2: Participant characteristics
S3: Purpose
S4: Topic or theme
S5: Tone
S6: Activity
Users and uses of private blogs
Update others on activities and whereabouts
Express opinions and influence others
Seek others' opinion and feedback
Thinking by writing
Release emotional tension
Blogs and the organization of time
The blog as a virtual discourse situation
Canonical software features of blog publishing tools
Chronology in data and discourse
Blog macrostructure
Blog microstructure
Self-directed discourse and the deictic center
Audience design
Audience scope
Ego blogging
Topic blogging
Differences in function and intended audience
Audience mismatch
Conversational maxims, relevance and politeness in blogs
The corporate blog as an emerging genre
Aspects of organizational communication
Issues of corporate communications on the Internet
Origins of corporate blogging
Perceived advantages of corporate blogging
A typology of corporate blog subgenres
Product blogs
Image blogs
Executive blogs
Employee blogs / blog hubs
A comparison of private and corporate blogs
Pragmatic aspects of corporate blogs
Flogging
Linguistic aspects of corporate blogs
Corporate blogging case studies
One Louder (Microsoft)
Jonathan's Blog (Sun Microsystems)
Discussion
CBC/Corporati corpus statistics
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