Somewhere today, a loose-knit group of activists who are having fun is dropkicking a rich, established organization so hard they are making heads spin. Rich and resourceful organizations are used to living by the golden rule — “those with the gold make the rules.” New ways of organizing go beyond just breaking the old rules into downright shredding them — leaving executives in the dust, wondering how that band of poor, ragtag, disorganized activists could possibly have beaten their rich, well-structured organization.



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