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The Book of MPub: New Perspectives on Technology and Publishing
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The Book of MPub: New Perspectives on Technology and Publishing

By Vanessa Chan (editor)
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Book Description

This project, comprising 21 short essays on the intersection of publishing and digital technology, was written, edited, designed and produced by the SFU Master of Publishing cohort of 2010.

Table of Contents
  • Copyright
  • Dedication
  • Foreword
  • Introduction
  • Project Summary: The Book of MPub
  • Project Summary: netCase Editorial Workflow System
  • Project Summary: A Revised Program Website
  • How Do You Solve a Problem Like the Ebook?
  • E-textbooks and Content Delivery
  • Maybe Not So Easy-Peasy: The Shift from “P” to “E” Catalogues
  • The Struggles of Ebook Pricing
  • Are Libraries Dying? Ebooks and the Future of Libraries
  • I Dare You to Say “Reader Engagement” One More Time
  • On the Inside Looking Out: Is There Profitability in the Blogging Long Tail?
  • Take It! No, It’s Yours, Really! The Excellent Inevitability of Free
  • Excel Pivot Tables: An Applied Use in the Publishing World
  • XML: More Like a Unicorn than the iPad, But Still Not Really a Unicorn
  • Forget Repurposing, Multipurpose Your Content
  • Who Wants Yesterday’s Papers? The Technological and Social Dynamics of Mainstream News Aggregators
  • The Plight of Contemporary Journalism: Risking Accuracy for Immediacy
  • The Book Oven and Self-Publishing
  • Pix or It Didn’t Happen: Social Networking, Digital Memory, and the Future of Biography
  • Is Facebook the End of the Yearbook?
  • True Fans: Can Social Media Get You $100,000 A Year?
  • Annie Goes Public: Finding a Suitable Solution for Orphaned Works
  • Glossary
  • Acknowledgements
  • Colophon
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