Exploring Business
Free

Exploring Business

By Karen Collins
Free
Book Description

The author's goals in writing Exploring Business  were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former.

A version 2.1 edition is available at a low price from Flat World Knowledge

Table of Contents
  • Chapter 1: The Foundations of Business
    • 1.1 Introduction
    • 1.2 Getting Down to Business
    • 1.3 What Is Economics?
    • 1.4 Perfect Competition and Supply and Demand
    • 1.5 Monopolistic Competition, Oligopoly, and Monopoly
    • 1.6 Measuring the Health of the Economy
    • 1.7 Government’s Role in Managing the Economy
    • 1.8 Cases and Problems
  • Chapter 2: Business Ethics and Social Responsibility
    • 2.1 Misgoverning Corporations: An Overview
    • 2.2 The Individual Approach to Ethics
    • 2.3 Identifying Ethical Issues
    • 2.4 The Organizational Approach to Ethics
    • 2.5 Corporate Social Responsibility
    • 2.6 Environmentalism
    • 2.7 Stages of Corporate Responsibility
    • 2.8 Cases and Problems
  • Chapter 3: Business in a Global Environment
    • 3.1 The Globalization of Business
    • 3.2 Opportunities in International Business
    • 3.3 The Global Business Environment
    • 3.4 Trade Controls
    • 3.5 Reducing International Trade Barriers
    • 3.6 Preparing for a Career in International Business
    • 3.7 Cases and Problems
  • Chapter 4: Selecting a Form of Business Ownership
    • 4.1 Factors to Consider
    • 4.2 Sole Proprietorship
    • 4.3 Partnership
    • 4.4 Corporation
    • 4.5 Other Types of Business Ownership
    • 4.6 Mergers and Acquisitions
    • 4.7 Cases and Problems
  • Chapter 5: The Challenges of Starting a Business
    • 5.1 What Is an Entrepreneur?
    • 5.2 The Importance of Small Business to the U.S. Economy
    • 5.3 What Industries Are Small Businesses In?
    • 5.4 Advantages and Disadvantages of Business Ownership
    • 5.5 Starting a Business
    • 5.6 The Business Plan
    • 5.7 How to Succeed in Managing a Business
    • 5.8 Cases and Problems
  • Chapter 6: Managing for Business Success
    • 6.1 What Do Managers Do?
    • 6.2 Planning
    • 6.3 Organizing
    • 6.4 Directing
    • 6.5 Controlling
    • 6.6 Managerial Skills
    • 6.7 Cases and Problems
  • Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
    • 7.1 Human Resource Management
    • 7.2 Developing Employees
    • 7.3 Motivating Employees
    • 7.4 What Makes a Great Place to Work?
    • 7.5 Performance Appraisal
    • 7.6 Labor Unions
    • 7.7 Cases and Problems
  • Chapter 8: Teamwork and Communications
    • 8.1 The Team and the Organization
    • 8.2 Why Teamwork Works
    • 8.3 The Team and Its Members
    • 8.4 The Business of Communication
    • 8.5 Communication Channels
    • 8.6 Forms of Communication
    • 8.7 Cases and Problems
  • Chapter 9: Marketing: Providing Value to Customers
    • 9.1 What Is Marketing?
    • 9.2 The Marketing Mix
    • 9.3 Pricing a Product
    • 9.4 Placing a Product
    • 9.5 Promoting a Product
    • 9.6 Interacting with Your Customers
    • 9.7 The Product Life Cycle
    • 9.8 The Marketing Environment
    • 9.9 Careers in Marketing
    • 9.10 Cases and Problems
  • Chapter 10: Product Design and Development
    • 10.1 What Is a Product?
    • 10.2 Where Do Product Ideas Come From?
    • 10.3 Identifying Business Opportunities
    • 10.4 Understand Your Industry
    • 10.5 Forecasting Demand
    • 10.6 Breakeven Analysis
    • 10.7 Product Development
    • 10.8 Protecting Your Idea
    • 10.9 Cases and Problems
  • Chapter 11: Operations Management in Manufacturing and Service Industries
    • 11.1 Operations Management in Manufacturing
    • 11.2 Facility Layouts
    • 11.3 Managing the Production Process in a Manufacturing Company
    • 11.4 Graphical Tools: PERT and Gantt Charts
    • 11.5 The Technology of Goods Production
    • 11.6 Operations Management for Service Providers
    • 11.7 Producing for Quality
    • 11.8 Cases and Problems
  • Chapter 12: The Role of Accounting in Business
    • 12.1 The Role of Accounting
    • 12.2 Understanding Financial Statements
    • 12.3 Accrual Accounting
    • 12.4 Financial Statement Analysis
    • 12.5 The Profession: Ethics and Opportunities
    • 12.6 Cases and Problems
  • Chapter 13: Managing Financial Resources
    • 13.1 The Functions of Money
    • 13.2 Financial Institutions
    • 13.3 The Federal Reserve System
    • 13.4 The Role of the Financial Manager
    • 13.5 Understanding Securities Markets
    • 13.6 Financing the Going Concern
    • 13.7 Careers in Finance
    • 13.8 Cases and Problems
  • Chapter 14: Personal Finances
    • 14.1 Financial Planning
    • 14.2 Time Is Money
    • 14.3 The Financial Planning Process
    • 14.4 A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisis
    • 14.5 Cases and Problems
  • Chapter 15: Managing Information and Technology
    • 15.1 Data versus Information
    • 15.2 Managing Data
    • 15.3 Types of Information Systems
    • 15.4 Computer Networks and Cloud Computing
    • 15.5 Data Communications Networks
    • 15.6 Security Issues in Electronic Communication
    • 15.7 Careers in Information Management
    • 15.8 Cases and Problems
  • Chapter 16: The Legal and Regulatory Environment of Business
    • 16.1 Law and the Legal System
    • 16.2 Criminal versus Civil Law
    • 16.3 Negligence Torts
    • 16.4 Product Liability
    • 16.5 Some Principles of Public Law
    • 16.6 Cases and Problems
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