Fashion Meets Socialism
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Description
Contents
Reviews
Language
English
ISBN
978-952-222-665-5
Cover
Title
Copyright
Contents
Acknowledgements
1. Introduction
Fashion and Soviet modernity
Fashion in a centrally planned economy
The founding of the Soviet Houses of Fashion
Fashion propaganda and the propaganda for fashion
Fashion and the satisfaction of human needs
Fashion and Soviet decency
Inspirations and restrictions
Previous studies of fashion under socialism
The plan of the book
2. The Formative Years of the Soviet Fashion Industry: from the Russian Revolution to the end of Stalin's Rule
The Revolutionary Background of Soviet Fashion and Anti-Fashion
The 1930s: The Reanimation of Traditional Fashion
The Impact of War on the Soviet Fashion Design and Industry
3. Economic Development and Standard of Living in the USSR after the Second World War: A Consumer’s Perspective
Economic growth and consumption
Economic-administrative reforms
The main peculiarities of the Soviet consumer society
4. The Early Years of the Moscow, All-Union Fashion House
5. The Institutionalization of Soviet Fashion: The System of Clothing Design and Fashion Organizations in the USSR (1960–1980)
Four Parallel Organizations
The General Structure of the Design Organizations at the Ministry of Light Industry
The Center point of Soviet fashion: The All-Union House of Fashion Design, ODMO
Standardizing Soviet Clothing Sizes: TsNIIShP and Other Scientific Research and Construction Organizations at the Ministry of Light Industry
The Highest Authority of Soviet Fashion: All-Union Institute of Product Assortment and Culture of Dress under the Ministry of Light Industry, VIALegprom
Fashion Design in the Garment Enterprises
Fashion Design in the Houses of Everyday Services
Fashion Designers in the Factories of Everyday Services
Special Units of Fashion Design for Centers of Everyday Services
The Law Giver of Fashion for the Service Centers: The Experimental Center of Clothing Design, TsOTShL
Closer to the Customer: Fashion Design in the Organizations of the Ministry of Local Industry
The Differentiation of Soviet Economic Administration
6. Fashion at GUM, the State Department Store at Moscow
Fashion under the Ministry of Trade
The opening of GUM
The Fashion Atelier
The Establishment of the Department of Fashion Design in GUM
GUM in Search of Its House Style
Working Days at the Department of Fashion Design at GUM
Publishing Activities at GUM
In the Demonstration Hall at GUM
The Models: “The Most Difficult Part of the Work”
The Call from Abroad
7. The Tallinn House of Fashion Design: A Gateway to the West
The Founding of the Tallinn House
New Designs and the Artistic Council
The Design Practice of the Tallinn House
The Economy and Basic Tasks of the House
The Siluett Fashion Journal
Contacts with the Other Soviet Fashion Houses
Fashion Shows and Exhibitions
An Almost European House of Fashion
8. Fashion in People’s Minds: The Public Discussion of the Culture of Dress in the Soviet Press
Fashion in the Press
News and Reports on Seasonal Fashion
Vyacheslav Zaitsev – A Celebrity among the Soviet Fashion Designers
News about the Fashion Events: From the Domestic Exhibitions and Shows to the Great Achievements of Soviet Fashion in the International Arena
Fashion and Customers’ Complaints
The Question of the Small Series and firmennye magaziny
The Rules of Decency and the Proper Soviet Dress Code
The Everlasting Campaign against Bad Taste
The Soviet Ideology of Fashion
Street Fashion and Youth Fashion
Fashion: For or Against
The Unanimity and the Diversity of the Public Discussion on Soviet Fashion
9. Conclusion
Notes
Chapter 1
Chapter 2.
Chapter 3.
Chapter 4.
Chapter 5.
Chapter 6.
Chapter 7.
Chapter 8.
Chapter 9.
Appendices
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
Abstract
References
Sources
Bibliography
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