Out of the Shadows, Into the Streets!: transmedia organizing and the immigrant rights movement
Free

Out of the Shadows, Into the Streets!: transmedia organizing and the immigrant rights movement

By Sasha Costanza-Chock
Free
Book Description

For decades, social movements have vied for attention from the mainstream mass media—newspapers, radio, and television. Today, many argue that social media power social movements, from the Egyptian revolution to Occupy Wall Street. Yet, as Sasha Costanza-Chock reports, community organizers know that social media enhance, rather than replace, face-to-face organizing. The revolution will be tweeted, but tweets alone do not the revolution make. In Out of the Shadows, Into the Streets! Costanza-Chock traces a much broader social movement media ecology. Through a richly detailed account of daily media practices in the immigrant rights movement, he argues that there is a new paradigm of social movement media making: transmedia organizing. Despite the current spotlight on digital media, he finds, social movement media practices tend to be cross-platform, participatory, and linked to action. Immigrant rights organizers leverage social media creatively, even as they create media ranging from posters and street theater to Spanish-language radio, print, and television.



Drawing on extensive interviews, workshops, and media organizing projects, Costanza-Chock presents case studies of transmedia organizing in the immigrant rights movement over the last decade. Chapters focus on the historic mass protests against the anti-immigrant Sensenbrenner Bill; coverage of police brutality against peaceful activists; efforts to widen access to digital media tools and skills for low-wage immigrant workers; paths to participation in DREAM activism; and the implications of professionalism for transmedia organizing. These cases show us how savvy transmedia organizers work to strengthen movement identity, win political and economic victories, and transform public consciousness forever.

Support this book with buying options at MIT Press.

Table of Contents
  • Contents
  • Foreword
  • Author’s Note
  • Acknowledgments
  • Introduction
  • 1. A Day Without an Immigrant
  • 2. Walkout Warriors
  • 3. “MacArthur Park Melee”
  • 4. APPO-LA
  • 5. Worker Centers, Popular Education, and Critical Digital Media Literacy
  • 6. Out of the Closets, Out of the Shadows, and Into the Streets
  • 7. Define American, The Dream is Now, and FWD.us
  • Conclusions
  • Appendixes
    • Appendix A: Research Methodology
    • Appendix B: Interviewees
    • Appendix C: Interview Guide
    • Appendix D: Online Resources for Organizers
  • Notes
  • Index
    No review for this book yet, be the first to review.
      No comment for this book yet, be the first to comment
      You May Also Like
      Introduction to Sociology - 2nd Canadian Edition
      Free
      Introduction to Sociology - 2nd Canadian Edition
      By William Little and Little
      A New Perspective on Poverty in the Caribbean
      $9.99
      A New Perspective on Poverty in the Caribbean
      By Juliet Melville; Eleanor Wint
      Introduction to Design Equity
      Free
      Introduction to Design Equity
      By Kristine Miller
      Principles of Social Psychology
      Free
      Principles of Social Psychology
      By [Author removed at request of original publisher]
      Immigrant and Refugee Families
      Free
      Immigrant and Refugee Families
      By Co-edited with equal contribution by Jaime Ballard
      Sociology: Understanding and Changing the Social World
      Free
      Sociology: Understanding and Changing the Social World
      By [Author removed at request of original publisher]
      Introduction to Psychology
      Free
      Introduction to Psychology
      By [Author removed at request of original publisher]
      Social Problems: Continuity and Change
      Free
      Social Problems: Continuity and Change
      By [Author removed at request of original publisher]
      Also Available On
      Categories
      Curated Lists