Caribbean Tourism: More than Sun, Sand and Sea
$9.99
Caribbean Tourism: More than Sun, Sand and Sea
By Chandana Jayawardena
US$ 9.99
Book Description

Beyond the common lure of beckoning beaches and sun-filled lazy days, the Caribbean region offers so much more to the discerning traveller. Conventional mass tourism will continue to be a significant contributor to economic growth, but special interest tourism covering Community and Ecotourism; Agro-tourism; Heritage and Cultural tourism and Events and Sports tourism, is increasing in its potential market share, significance and contribution to Caribbean economies.
Caribbean Tourism: More than Sun, Sand and Sea draws together the research findings and experiences of academics, tourism and hospitality directors and private sector players in the airline, travel and hotel industries and raises the issue, among others, of the need for a community-based approach to tourism coupled with policies that promote the development and diversification of the Caribbean tourism product on a sustainable basis. From sugar plantation ruins, to reggae and entertainment festivals, and sporting matches, the authors advocate a move to develop those aspects of the Caribbean that make the region unique in its appeal to visitors while at the same time, mindful of the constant struggle over scarce resources and economic gains.

Together with the first two volumes in the series: Caribbean Tourism: People, Service and Hospitality and Caribbean Tourism: Visions, Missions and Challenges, this final contribution to the triad of work on Caribbean tourism will prove beneficial and valuable to students in training, policymakers and practitioners alike and goes a far way in addressing the deficiencies in this area of Caribbean economic development.

Table of Contents
  • TABLE OF CONTENTS
  • FOREWORD
  • PREFACE
  • ACKNOWLEDGEMENTS
  • ACRONYMS AND ABBREVIATIONS
  • SECTION 1: COMMUNITY & ECOTOURISM
    • CARIBBEAN TOURISM FOR TODAY AND TOMORROW
    • REDEFINING ECOTOURISM IN THE CONTEXT OF THE CARIBBEAN
    • THE PROMISES AND PERILS OF ECOTOURISM IN TRINIDAD AND TOBAGO
    • THE POTENTIAL FOR COMMUNITY BASED ECOTOURISM IN GUYANA
    • NATURAL AND CULTURAL HISTORY TOURISM AT IWOKRAMA: THE ROLE OF FIELD TRAINING
    • EVALUATING ECOTOURISM WITH ECOLOGICAL ECONOMICS: A CASE STUDY FROM BONAIRE
    • CHALLENGES AND PROSPECTS FOR TOURISM DEVELOPMENT IN BELIZE
  • SECTION 2: Agro-Tourism
    • ISSUES OF AGRO-TOURISM IN THE CARIBBEAN
    • GENERATING AGRo-TOURISM OPTIONS IN THE CARIBBEAN: A COST-EFFECTIVE MODEL
    • A STRATEGIC APPROACH TO AGRO-TOURISM IN THE CARIBBEAN
  • SECTION 3: Heritage & Cultural Tourism
    • CHASING MYTHS, FINDING PEOPLE: DEFINING THE PRODUCT IN INDIGENOUS TOURISM IN THE GUIANAS
    • PLANNING FOR SUSTAINABLE TOURISM DEVELOPMENT: JAMAICA HERITAGE DESTINATIONS APPROACH
    • NO NOOK OF GROUND SECURE FROM RASH ASSAULT? ECOTOURISM, HERITAGE TOURISM AND THE JAMAICAN MAROONS
    • FROM SUGAR TO HERITAGE TOURISM IN THE CARIBBEAN:ECONOMIC STRATEGIES AND NATIONAL IDENTITIES
    • ‘COME TO JAMAICA AND FEEL ALRIGHT!’: MARKETING REGGAE AS HERITAGE TOURISM
    • FESTIVAL TOURISM: THE CASE OF TRINIDAD CARNIVAL
  • SECTION 4: Events & Sports Tourism
    • ORGANISING AND MARKETING SPECIAL EVENTS IN THE CARIBBEAN: A GUIDE FOR AMATEUR PLANNERS AND ORGANISERS
    • ‘I AM NO TOURIST’: THE ENGLISH CRICKET FAN AS CARIBBEAN TRAVELLER
    • SPORTS TOURISM EVENTS: A MEASURE OF THE BENEFITS OF STAKEHOLDERS IN BARBADOS
  • Bibliography
  • Contributors
  • Index
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