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Business Correspondence, Vol. 1: How to Write a Business Letter

By Anonymous
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Book Description

Table of Contents
  • BUSINESS CORRESPONDENCE
  • VOLUME I
  • CONTENTS
    • PART I Preparing to Write the Letter CHAPTER 1: What You Can Do With a Postage Stamp 2: The Advantages of Doing Business by Letter 3: Gathering Material and Picking Out Talking Points 4: When You Sit Down to Write
      • PART II How to Write the Letter 5: How to Begin a Business Letter 6: How to Present Your Proposition 7: How to Bring the Letter to a Close
      • PART III Style—Making the Letter Readable 8: "Style" in Letter Writing—And How to Acquire It 9: Making the Letter Hang Together 10: How to Make Letters Original 11: Making the Form Letter Personal
      • PART IV The Dress of a Business Letter 12: Making Letterheads and Envelopes Distinctive 13: The Typographical Make-up of Business Letters 14: Getting a Uniform Policy and Quality in Letters 15: Making Letters Uniform in Appearance
      • PART V Writing the Sales Letter 16: How to Write the Letter That Will "Land" the Order 17: The Letter That Will Bring An Inquiry 18: How to Close Sales by Letter 19: What to Enclose With Sales Letters 20: Bringing in New Business by Post Card 21: Making it Easy for the Prospect to Answer
      • PART VI The Appeal to Different Classes 22: How to Write Letters That Appeal to Women 23: How to Write Letters That Appeal to Men 24: How to Write Letters That Appeal to Farmers
      • THIS MEANS MONEY TO YOU—BIG MONEY LET ME PAY YOUR NEXT MONTH'S RENT READ IT—ON OUR WORD IT'S WORTH READING STOP SHOVELING YOUR MONEY INTO THE FURNACE NOW LISTEN! I WANT A PERSONAL WORD WITH YOU CUT YOUR LIGHT BILL IN HALF
      • "EVEN IF YOU HAD TO PAY TO SECURE A COPY OF THIS LETTER—OR HAD TO TAKE A DAY OFF TO READ IT—YOU COULD NOT AFFORD TO FAIL TO CONSIDER IT."
      • HOW TO GET A POSITION AND HOW TO HOLD IT
      • HOW TO INCREASE YOUR ADVERTISING RECEIPTS
      • SCHEME 2—THE LAST CHANCE TO BUY
      • SCHEME 3—LOW PRICES DURING DULL SEASONS
      • SCHEME 4—CUT PRICES IN EXCHANGE FOR NAMES
      • SCHEME 5—THE SPECIAL "INTRODUCTORY PRICE"
      • SCHEME 6—SPECIAL TERMS TO PREFERRED CUSTOMERS
      • SCHEME 7—HOLDING GOODS IN RESERVE
      • SCHEME 8—THE FREE TRIAL OFFER
      • SCHEME 9—THE "YOUR MONEY BACK" OFFER
      • SCHEME 10—THE DISCOUNT FOR CASH
      • SCHEME 11—THE FIRST INSTALLMENT AS A "DEPOSIT"
      • SCHEME 12—SENDING GOODS FOR INSPECTION
      • SCHEME 13—THE EXPENSE VERSUS THE INVESTMENT ARGUMENT
      • SCHEME 14—THE RETURN POSTAL FILLED IN FOR MAILING
      • SCHEME 15—THE MONEY ORDER READY FOR SIGNATURE
      • SCHEME 16—ORDERING BY MARKS
      • SCHEME 17—THE COIN CARD
      • SCHEME 18—SENDING MONEY AT THE OTHER FELLOW'S RISK
    • PART II How to Write the Letter 5: How to Begin a Business Letter 6: How to Present Your Proposition 7: How to Bring the Letter to a Close
    • PART III Style—Making the Letter Readable 8: "Style" in Letter Writing—And How to Acquire It 9: Making the Letter Hang Together 10: How to Make Letters Original 11: Making the Form Letter Personal
    • PART IV The Dress of a Business Letter 12: Making Letterheads and Envelopes Distinctive 13: The Typographical Make-up of Business Letters 14: Getting a Uniform Policy and Quality in Letters 15: Making Letters Uniform in Appearance
    • PART V Writing the Sales Letter 16: How to Write the Letter That Will "Land" the Order 17: The Letter That Will Bring An Inquiry 18: How to Close Sales by Letter 19: What to Enclose With Sales Letters 20: Bringing in New Business by Post Card 21: Making it Easy for the Prospect to Answer
    • PART VI The Appeal to Different Classes 22: How to Write Letters That Appeal to Women 23: How to Write Letters That Appeal to Men 24: How to Write Letters That Appeal to Farmers
    • THIS MEANS MONEY TO YOU—BIG MONEY LET ME PAY YOUR NEXT MONTH'S RENT READ IT—ON OUR WORD IT'S WORTH READING STOP SHOVELING YOUR MONEY INTO THE FURNACE NOW LISTEN! I WANT A PERSONAL WORD WITH YOU CUT YOUR LIGHT BILL IN HALF
    • "EVEN IF YOU HAD TO PAY TO SECURE A COPY OF THIS LETTER—OR HAD TO TAKE A DAY OFF TO READ IT—YOU COULD NOT AFFORD TO FAIL TO CONSIDER IT."
    • HOW TO GET A POSITION AND HOW TO HOLD IT
    • HOW TO INCREASE YOUR ADVERTISING RECEIPTS
    • SCHEME 2—THE LAST CHANCE TO BUY
    • SCHEME 3—LOW PRICES DURING DULL SEASONS
    • SCHEME 4—CUT PRICES IN EXCHANGE FOR NAMES
    • SCHEME 5—THE SPECIAL "INTRODUCTORY PRICE"
    • SCHEME 6—SPECIAL TERMS TO PREFERRED CUSTOMERS
    • SCHEME 7—HOLDING GOODS IN RESERVE
    • SCHEME 8—THE FREE TRIAL OFFER
    • SCHEME 9—THE "YOUR MONEY BACK" OFFER
    • SCHEME 10—THE DISCOUNT FOR CASH
    • SCHEME 11—THE FIRST INSTALLMENT AS A "DEPOSIT"
    • SCHEME 12—SENDING GOODS FOR INSPECTION
    • SCHEME 13—THE EXPENSE VERSUS THE INVESTMENT ARGUMENT
    • SCHEME 14—THE RETURN POSTAL FILLED IN FOR MAILING
    • SCHEME 15—THE MONEY ORDER READY FOR SIGNATURE
    • SCHEME 16—ORDERING BY MARKS
    • SCHEME 17—THE COIN CARD
    • SCHEME 18—SENDING MONEY AT THE OTHER FELLOW'S RISK
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