Exam Success in Business Studies for Cambridge IGCSE & O Level
$20.00

Exam Success in Business Studies for Cambridge IGCSE & O Level

By Stefan Wytwyckyj
US$ 20.00
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Book Description

Focused on grade improvement, this Exam Success Guide brings much-needed clarity to exam preparation, equipping students to achieve their best in IGCSE & O Level exams (0450/0986/7115), and beyond. This guide enables students to recap and review key course content, apply their knowledge, and hone exam techniques. It also includes examiner tips, 'Raise your grade' advice and exam-style practice to ensure your students are exam-ready. Perfect for use alongside
Oxford's IGCSE & O Level Business Studies Student Books or as a standalone resource for independent revision.

Table of Contents
  • Contents
  • How to use this book
  • Introduction
  • Unit 1: Understanding business activity
    • 1.1 Business activity
      • 1.1.1 What is business activity?
      • 1.1.2 Specialization
    • 1.2 Classification of businesses
      • 1.2.1 Business sectors
      • 1.2.2 Mixed economies
    • 1.3 Enterprise, business growth and business failure
      • 1.3.1 Entrepreneurs and entrepreneurship
      • 1.3.2 Measuring business size
      • 1.3.3 Business growth
      • 1.3.4 Small business
      • 1.3.5 Business failure
    • 1.4 Types of business organization
      • 1.4.1 Main types of private sector business organization
      • 1.4.2 Business organizations in the public sector
    • 1.5 Business objectives and stakeholder objectives
      • 1.5.1 The importance of business objectives
      • 1.5.2 Stakeholder groups and their objectives
  • Unit 2: People in business
    • 2.1 Motivating employees
      • 2.1.1 Why do people work?
      • 2.1.2 Theories of employee motivation and behaviour
      • 2.1.3 Methods of motivation
    • 2.2 Organization and management
      • 2.2.1 Why do businesses have organizational structures?
      • 2.2.2 The role of management
      • 2.2.3 Leadership styles
      • 2.2.4 Trade unions
    • 2.3 Recruitment, selection and training
      • 2.3.1 The main stages of recruitment and selection
      • 2.3.2 Training
      • 2.3.3 Workforce reduction
      • 2.3.4 Employment law
    • 2.4 Internal and external communication
      • 2.4.1 Communication
      • 2.4.2 Methods of communication
      • 2.4.3 Communication barriers
  • Unit 3: Marketing
    • 3.1 Marketing, competition and the customer
      • 3.1.1 The role of marketing
      • 3.1.2 How markets change
      • 3.1.3 Niche and mass marketing
      • 3.1.4 Market segmentation
    • 3.2 Market research
      • 3.2.1 The roles, uses and methods of market research
      • 3.2.2 Presenting and using market research results
    • 3.3 The marketing mix
      • 3.3.1 What is the marketing mix?
      • 3.3.2 Product
      • 3.3.3 Price
      • 3.3.4 Place
      • 3.3.5 Promotion
      • 3.3.6 Technology and the marketing mix
    • 3.4 Marketing strategy
      • 3.4.1 Developing marketing strategies
      • 3.4.2 Legal controls on marketing
      • 3.4.3 Marketing in foreign markets
  • Unit 4: Operations management
    • 4.1 Production of goods and services
      • 4.1.1 The meaning of production
      • 4.1.2 The main methods of production
      • 4.1.3 How technology has changed production methods
    • 4.2 Costs, scale of production and break-even analysis
      • 4.2.1 The identification and classification of costs
      • 4.2.2 Economies and diseconomies of scale
      • 4.2.3 Break-even analysis
    • 4.3 Achieving quality production
      • 4.3.1 Why quality is important and how quality production might be achieved
    • 4.4 Location decisions
      • 4.4.1 The main factors influencing the location and relocation decisions of a business
  • Unit 5: Financial information and decisions
    • 5.1 Business finance: needs and sources
      • 5.1.1 The need for business finance
      • 5.1.2 The main sources of business finance
    • 5.2 Cash flow forecasting and working capital
      • 5.2.1 Cash
      • 5.2.2 Working capital
    • 5.3 Income statements
      • 5.3.1 Profit and its importance
      • 5.3.2 Income statements
    • 5.4 Statements of financial position
      • 5.4.1 The main elements of a statement of financial position
      • 5.4.2 How to interpret a simple statement of financial position
    • 5.5 Analysis of accounts
      • 5.5.1 Profitability
      • 5.5.2 Liquidity
      • 5.5.3 Why and how accounts are used
  • Unit 6: External influences on business activity
    • 6.1 Economic issues
      • 6.1.1 The business cycle
      • 6.1.2 How control over the economy affects business activity and how business may respond
    • 6.2 Ethics and the environment
      • 6.2.1 The relationship between business and the environment
      • 6.2.2 Ethical issues
    • 6.3 Business and the international economy
      • 6.3.1 The importance of globalization
      • 6.3.2 Reasons for the importance and growth of multinational companies
      • 6.3.3 The impact of exchange rates
  • Unit 7: Raise your grade
    • 7.1 How to achieve the best possible result in your Business Studies examinations
    • 7.2 Practical ideas to help you learn more effectively
    • 7.3 Making progress with written answers
    • 7.4 Avoiding the most common exam errors
    • 7.5 Example questions and mark schemes
    • 7.6 Understanding what is expected by different types of question
    • 7.7 Exam preparation
    • 7.8 The exam
    • 7.9 Skills unit
    • Paper 1: Common, generic errors
    • Paper 2: Sample paper
  • Glossary
  • Revision planner