Exam Success in Business Studies for Cambridge IGCSE & O Level
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Description
Contents
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Language
English
ISBN
9781382030014
Contents
How to use this book
Introduction
Unit 1: Understanding business activity
1.1 Business activity
1.1.1 What is business activity?
1.1.2 Specialization
2.1 Motivating employees
2.1.1 Why do people work?
2.1.2 Theories of employee motivation and behaviour
2.1.3 Methods of motivation
3.1 Marketing, competition and the customer
3.1.1 The role of marketing
3.1.2 How markets change
3.1.3 Niche and mass marketing
3.1.4 Market segmentation
4.1 Production of goods and services
4.1.1 The meaning of production
4.1.2 The main methods of production
4.1.3 How technology has changed production methods
5.1 Business finance: needs and sources
5.1.1 The need for business finance
5.1.2 The main sources of business finance
6.1 Economic issues
6.1.1 The business cycle
6.1.2 How control over the economy affects business activity and how business may respond
7.1 How to achieve the best possible result in your Business Studies examinations
7.2 Practical ideas to help you learn more effectively
7.3 Making progress with written answers
7.4 Avoiding the most common exam errors
7.5 Example questions and mark schemes
7.6 Understanding what is expected by different types of question
7.7 Exam preparation
7.8 The exam
7.9 Skills unit
Paper 1: Common, generic errors
Paper 2: Sample paper
1.2 Classification of businesses
1.2.1 Business sectors
1.2.2 Mixed economies
1.3 Enterprise, business growth and business failure
1.3.1 Entrepreneurs and entrepreneurship
1.3.2 Measuring business size
1.3.3 Business growth
1.3.4 Small business
1.3.5 Business failure
1.4 Types of business organization
1.4.1 Main types of private sector business organization
1.4.2 Business organizations in the public sector
1.5 Business objectives and stakeholder objectives
1.5.1 The importance of business objectives
1.5.2 Stakeholder groups and their objectives
Unit 2: People in business
2.2 Organization and management
2.2.1 Why do businesses have organizational structures?
2.2.2 The role of management
2.2.3 Leadership styles
2.2.4 Trade unions
2.3 Recruitment, selection and training
2.3.1 The main stages of recruitment and selection
2.3.2 Training
2.3.3 Workforce reduction
2.3.4 Employment law
2.4 Internal and external communication
2.4.1 Communication
2.4.2 Methods of communication
2.4.3 Communication barriers
Unit 3: Marketing
3.2 Market research
3.2.1 The roles, uses and methods of market research
3.2.2 Presenting and using market research results
3.3 The marketing mix
3.3.1 What is the marketing mix?
3.3.2 Product
3.3.3 Price
3.3.4 Place
3.3.5 Promotion
3.3.6 Technology and the marketing mix
3.4 Marketing strategy
3.4.1 Developing marketing strategies
3.4.2 Legal controls on marketing
3.4.3 Marketing in foreign markets
Unit 4: Operations management
4.2 Costs, scale of production and break-even analysis
4.2.1 The identification and classification of costs
4.2.2 Economies and diseconomies of scale
4.2.3 Break-even analysis
4.3 Achieving quality production
4.3.1 Why quality is important and how quality production might be achieved
4.4 Location decisions
4.4.1 The main factors influencing the location and relocation decisions of a business
Unit 5: Financial information and decisions
5.2 Cash flow forecasting and working capital
5.2.1 Cash
5.2.2 Working capital
5.3 Income statements
5.3.1 Profit and its importance
5.3.2 Income statements
5.4 Statements of financial position
5.4.1 The main elements of a statement of financial position
5.4.2 How to interpret a simple statement of financial position
5.5 Analysis of accounts
5.5.1 Profitability
5.5.2 Liquidity
5.5.3 Why and how accounts are used
Unit 6: External influences on business activity
6.2 Ethics and the environment
6.2.1 The relationship between business and the environment
6.2.2 Ethical issues
6.3 Business and the international economy
6.3.1 The importance of globalization
6.3.2 Reasons for the importance and growth of multinational companies
6.3.3 The impact of exchange rates
Unit 7: Raise your grade
Glossary
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