Oxford IB Diploma Programme: Business Management eBook
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Description
Contents
Reviews
Language
English
ISBN
9781382016872
Contents
Introduction
Introduction to concepts
Introduction to the Business Management toolkit
Introduction to Theory of Knowledge (TOK)
Unit 1: Introduction to business management
1.1 What is a business?
1.2 Types of business entities
1.3 Business objectives
1.4 Stakeholders
1.5 Growth and evolution
1.6 Multinational companies (MNCs)
Unit 2: Human resource management
2.1 Introduction to human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation and demotivation
2.5 Organizational (corporate) culture (HL only)
2.6 Communication
2.7 Industrial/employee relations (HL only)
Unit 3: Finance and accounts
3.1 Introduction to finance
3.2 Sources of finance
3.3 Costs and revenues
3.4 Final accounts
3.5 Profitability and liquidity ratio analysis
3.6 Debt/equity ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal
3.9 Budgets (HL only)
Unit 4: Marketing
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing (HL only)
Unit 5: Operations management
5.1 Introduction to operations management
5.2 Operations methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Break-even analysis
5.6 Production planning (HL only)
5.7 Crisis management and contingency planning (HL only)
5.8 Research and development (HL only)
5.9 Management information systems (HL only)
Unit 6: Assessment
External Assessment
Internal Assessment
Index
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