NCFE Level 1/2 Technical Award in Business and Enterprise Second Edition
US$ 41.99
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Description
Contents
Reviews
Language
English
ISBN
9781398368699
Cover
Title Page
Copyright
Contents
Introduction
How to use this book
1 Entrepreneurship, business organisation and stakeholders
1.1 Entrepreneurship
1.2 Business and enterprise aims and objectives
1.3 Structure
1.4 Stakeholders
2 Market research, market types and orientation and marketing mix
2.1 The market
2.2 Market research
2.3 Marketing mix
3 Human resource requirements for business and enterprise
3.1 Human resources
3.2 Staff development and monitoring
3.3 Motivation
4 Operations management
4.1 Operations management
5 Business growth
5.1 Business and enterprise growth
6 Sources of enterprise funding and business finance
6.1 Business and enterprise funding
6.2 Financial terms, documents and tools
7 The impact of the external environment on business and enterprise
7.1 The impact of the external environment
8 Business and enterprise planning
8.1 Business and enterprise planning
Glossary
Index
Backcover
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