Name: AQA GCSE (9-1) Business, Third Edition
Price: 45.59 USD
ISBN: 9781398356078

Hodder Education

Malcolm Surridge, Andrew Gillespie

AQA GCSE (9-1) Business, Third Edition

US$ 45.59

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Description

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With up-to-date case studies of real-world businesses, this fully updated AQA GCSE (9-1) Business Student Textbook will help your students respond to exam questions with confidence, demonstrating how they can structure their answers for maximum impact.

This Student Textbook includes:
- Fully up-to-date exam questions, with 25% more practice questions and increased practical support for tackling different question types
- More exam tips and advice, with examiner commentary showing how students should approach exam questions
- Real-world case studies, new and updated, to reflect the developments in e-commerce and the impact of recent global and political developments
- Quick knowledge-recall questions throughout the book to help students check understanding, and for teachers to use in assessment

Language

English

ISBN

9781398356078

Cover

Title Page

Contents

Introduction

1 Business in the real world

1.1 The purpose and nature of businesses

1.2 Business ownership

1.3 Setting business aims and objectives

1.4 Stakeholders

1.5 Business location

1.6 Business planning

1.7 Expanding a business

2 Influences on business

2.1 Technology

2.2 Ethical and environmental considerations

2.3 The economic climate of business

2.4 Globalisation

2.5 Legislation

2.6 The competitive environment

3 Business operations

3.1 Production processes

3.2 The role of procurement

3.3 The concept of quality

3.4 Good customer services

4 Human resources

4.1 Organisational structures

4.2 Recruitment and selection of employees

4.3 Motivating employees

4.4 Training

5 Marketing

5.1 Identifying and understanding customers

5.2 Segmentation

5.3 The purpose and methods of market research

5.4 Elements of the marketing mix

5.5 Using the marketing mix: product and pricing

5.6 Promotion and distribution

6 Finance

6.1 Sources of finance

6.2 Cash flow

6.3 Financial terms and calculations

6.4 Analysing the financial performance of a business

Glossary

Index

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