AQA A-level Business Year 2 Fourth Edition (Wolinski and Coates)
US$ 46.79
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Description
Contents
Reviews
Language
English
ISBN
9781510455726
Cover
Book title
Copyright
Contents
Introduction
Unit 7 Analysing the strategic position of a business
1 Mission, corporate objectives and strategy
2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
4 Analysing the external environment to assess opportunities and threats: political and legal change
5 Analysing the external environment to assess opportunities and threats: economic change
6 Analysing the external environment to assess opportunities and threats: social and technological
7 Analysing the external environment to assess opportunities and threats: the competitive environment
8 Analysing strategic options: investment appraisal
Unit 8 Choosing strategic direction
9 Strategic direction: choosing which markets to compete in and what products to offer
10 Strategic positioning: choosing how to compete
Unit 9 Strategic methods: how to pursue strategies
11 Assessing a change in scale
12 Assessing innovation
13 Assessing internationalisation
14 Assessing greater use of digital technology
Unit 10 Managing strategic change
15 Managing change
16 Managing organisational culture
17 Managing strategic implementation
18 Problems with strategy and why strategies fail
Acknowledgements
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