AQA A-level Business (Surridge and Gillespie)
US$ 69.59
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Description
Contents
Reviews
Language
English
ISBN
9781510452879
Cover
Title Page
Copyright
Contents
Introduction
Unit 1 What is business?
1 Understanding the nature and purpose of business
2 Understanding different business forms
3 Understanding that businesses operate within an external environment
Revision Section Unit 1 What is business?
Unit 2 Managers, leadership and decision making
4 Understanding management, leadership and decision making
5 Understanding management decision making
6 Understanding the role and importance of stakeholders
Revision Section Unit 2 Managers, leadership and decision making
Unit 3 Decision making to improve marketing performance
7 Setting marketing objectives
8 Understanding markets and customers
9 Segmentation, targeting and positioning (STP)
10 Using the marketing mix
Revision Section Unit 3 Decision making to improve marketing performance
Unit 4 Decision making to improve operational performance
11 Setting operational objectives
12 Analysing operational performance
13 Increasing efficiency and productivity
14 Improving quality
15 Managing inventory and supply chains
Revision Section Unit 4 Decision making to improve operational performance
Unit 5 Decision making to improve financial performance
16 Setting financial objectives
17 Analysing financial performance
18 Sources of finance
19 Improving cash flow and profits
Revision Section Unit 5 Decision making to improve financial performance
Unit 6 Decision making to improve human resource performance
20 Setting human resource objectives
21 Analysing human resource performance
22 Improving organisational design and human resource flow
23 Improving motivation and engagement
24 Improving employer–employee relations
Revision Section Unit 6 Decision making to improve human resource performance
Unit 7a Analysing the strategic position of a business: internal factors
25 Mission, corporate objectives and strategy
26 Analysing internal position: financial ratio analysis
27 Analysing internal position: overall position
Revision Section Unit 7a Analysing the strategic position of a business: internal factors
Unit 7b Analysing the strategic position of a business: external factors and strategic options
28 Analysing the external environment: political and legal change
29 Analysing the external environment: economic change
30 Analysing the external environment: social and technological change
31 Analysing the external environment: the competitive environment
32 Analysing strategic options: investment appraisal
Revision Section Unit 7b Analysing the strategic position of a business: external factors and strategic options
Unit 8 Choosing strategic direction
33 Strategic direction: choosing which markets to compete in and what products to offer
34 Strategic positioning: choosing how to compete
Revision Section Unit 8 Choosing strategic direction
Unit 9 Strategic methods: how to pursue strategies
35 Assessing a change in scale
36 Assessing innovation
37 Assessing internationalisation
38 Assessing greater use of digital technology
Revision Section Unit 9 Strategic methods: how to pursue strategies
Unit 10 Managing strategic change
39 Managing change
40 Managing organisational culture
41 Managing strategic implementation
42 Problems with strategy and why strategies fail
Revision Section Unit 10 Managing strategic change
Acknowledgements
Index
Backcover
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