CCEA GCSE Business Studies, Third Edition
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Description
Contents
Reviews
Language
English
ISBN
9781471894329
Cover
Title Page
Copyright
Contents
Acknowledgements
Introduction
Unit 1: Starting a Business
1 Creating a business
1.1 Entrepreneurs
1.2 Business resources
1.3 Business ownership
1.4 Public sector ownership
1.5 Business location
1.6 Business aims and objectives
1.7 Stakeholders
2 Marketing
2.1 Marketing and market research
2.2 Marketing mix – price
2.3 Marketing mix – product
2.4 Marketing mix – promotion
2.5 Marketing mix – place
2.6 Competition and customer service
2.7 International trade
2.8 E-Business
2.9 M-Business
3 Business operations
3.1 Types of production
3.2 Methods of manufacturing
3.3 Quality Assurance
3.4 Health and safety in manufacturing
Unit 2: Developing a Business
4 Human resources
4.1 Recruitment
4.2 Selection
4.3 Appraisal
4.4 Training
4.5 Motivation
5 Business growth
5.1 Business success or failure
5.2 Business growth
6 Finance
6.1 Sources of finance
6.2 Cash flow forecasts
6.3 Financial Statements
6.4 Ratios
6.5 Breakeven
Unit 3: Planning a Business
7 Business plan
Assessment objectives and command words used in the GCSE (CCEA) Business Studies examination
Glossary
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