My Revision Notes: NCFE Level 1/2 Technical Award in Business and Enterprise
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English
ISBN
9781510474697
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LO1 Entrepreneurship, business organisation and the importance of stakeholders
1.1 Entrepreneur
1.1.1 Being an entrepreneur
1.1.2 Entrepreneurial characteristics and skills
1.2 Business aims and objectives
1.2.1 Financial aims and objectives
1.2.2 Non-financial aims and objectives
1.3 Structures
1.3.1 Legal structures
1.3.2 Organisational structures
1.3.3 Restructuring
1.4 Stakeholder engagement
1.4.1 Internal stakeholders
1.4.2 External stakeholders
1.4.3 Stakeholder engagement
LO2 The marketing mix, market research, market types and orientation types
2.1 Marketing mix
2.1.1 Product types
2.1.2 Product lifecycle
2.1.3 The Boston Matrix
2.1.4 Place
2.1.5 Price
2.1.6 Promotion
2.2 Market research and markets
2.2.1 Data types
2.2.2 Primary research
2.2.3 Secondary research
2.2.4 Market types
2.2.5 Orientation types
LO3 Operations management
3.1 Operations management
3.1.1 Outsourcing
3.1.2 Lean production
3.1.3 Maintaining and improving quality
3.1.4 Production methods
LO4 Internal influences on business
4.1 Customer service
4.1.1 Customer service
4.1.2 Customer service measurements
4.1.3 How customer service is measured
4.2 Internal influences
4.3 Internal challenges of growth
LO5 External influences on business
5.1 External influences
5.2 External challenges of growth
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