Higher Business Management, Second Edition
US$ 49.19
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Description
Contents
Reviews
Language
English
ISBN
9781510460539
Cover
Title Page
Copyright
Contents
Introduction
Preparing for course assessment
Section 1 Understanding Business
1.1 Role of business in society
1.2 Types of organisation
1.3 Objectives
1.4 Methods of growth
1.5 External factors
1.6 Internal factors
1.7 Stakeholders
1.8 Structures
1.9 Decision making
Section Assessment
Section 2 Management of Marketing
2.1 Customers
2.2 Market research
2.3 Marketing mix
2.4 Product
2.5 Price
2.6 Place
2.7 Promotion
2.8 People
2.9 Process
2.10 Physical evidence
2.11 Technology
Section Assessment
Section 3 Management of Operations
3.1 Inventory management
3.2 Methods of production
3.3 Quality
3.4 Ethical and environmental issues
3.5 Technology
Section Assessment
Section 4 Management of People
4.1 Workforce planning
4.2 Training and development
4.3 Motivation and leadership
4.4 Employee relations
4.5 Legislation
4.6 Technology
Section Assessment
Section 5 Management of Finance
5.1 Sources of finance
5.2 Cash budgeting
5.3 Financial statements
5.4 Ratios
5.5 Technology
Section Assessment
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