WJEC/Eduqas Media Studies For A Level Year 1 and AS Student Book – Revised Edition
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Description
Contents
Reviews
Language
English
ISBN
9781398375765
Cover
Title Page
Copyright
Contents
How to Use this Book
Introduction
What is Expected from You
1 Introducing the Media Studies Framework
What is the Framework?
Media Language
Technical Codes in Moving Image Products
Technical Codes in Print Products
Audio Codes
Theoretical Framework: Semiotics
Visual Codes
Language and Mode of Address
Genre
Theoretical Framework: Steve Neale
Narrative
Theoretical Framework: Tzvetan Todorov
The Media Studies Framework: Representation
Theoretical Framework: Stuart Hall
Theoretical Framework: David Gauntlett
Representations of Gender in the Media Today
Ethnicity
Issues and Events
The Media Studies Framework: Audience
Theoretical Framework: Stuart Hall
Theoretical Framework: Albert Bandura
The Media Studies Framework: Industry
2 The Media Studies Specification
Overview
Theories
Contexts of Media
Skills
THE COMPONENTS
Component 1: Investigating the Media
Overview
Component 2: Investigating Media Forms and Products
Overview
Component 3: Media Production
Overview
3 Component 1: Investigating the Media
Overview
Set Forms and Products
SECTION A: INVESTIGATING MEDIA LANGUAGE AND REPRESENTATION
Investigating Media Language
Investigating Representation
Investigating the Set Forms: Advertising and Marketing
Media Language
Analysing Print Advertising Products
Media Language: Analysing Film Posters
Representation
Applying Theory: Semiotics
INVESTIGATING THE SET FORMS: MUSIC VIDEO
Media Language: How Do Music Videos Use Media Language?
The Narrative Music Video
Media Language: Analysing a Music Video
Representation: Music Videos
Applying Theory: David Gauntlett
Applying Theory: Stuart Hall
Media Language: Analysing Newspaper Front Pages
Applying Theory: Stuart Hall
Component 1: Section A Summary
SECTION B: INVESTIGATING MEDIA INDUSTRIES AND AUDIENCES
Overview
Investigating Set Forms: The Radio Industry
SET PRODUCT: WOMAN’S HOUR OR HAVE YOU HEARD GEORGE’S PODCAST?
Industry: Regulation
Applying Theory: Curran and Seaton Power and Media Industries
Audience
Applying Theory: Stuart Hall’s Reception Theory
Investigating Set Forms: The Film Industry
SET FILM INDUSTRY PRODUCT: BLACK PANTHER (2018)
Industry Information
Marketing: Black Panther
Contexts
INVESTIGATING SET FORMS: THE NEWSPAPER INDUSTRY
The Newspaper Industry: An Introduction
SET PRODUCT: THE DAILY MIRROR
The Front Page
Inside the Newspaper
Applying Theory: Stuart Hall’s Reception Theory
Applying Theory: George Gerbner’s Cultivation Theory
Contexts
INVESTIGATING SET FORMS: ADVERTISING
SET PRODUCT: TIDE PRINT ADVERTISEMENT (1950s)
Audience: Historical Context
Social and Cultural Context
Applying Theory: Gerbner’s Cultivation Theory
SET PRODUCT: SUPER. HUMAN. TOKYO 2020 PARALYMPIC GAMES AUDIO-VISUAL ADVERTISEMENT (2020)
Background Information
Applying Theory: Gerbner
INVESTIGATING SET FORMS: VIDEO GAMES
Historical Context
Industry: Regulation
The Audience Appeal of Video Games
SET PRODUCT: ASSASSIN’S CREED FRANCHISE
Production, Distribution and Circulation
Economic Context
Audience
Social and Cultural Contexts
Applying Theory and Theoretical Perspectives: Media Effects: Albert Bandura
Component 1: Section B Summary
4 Component 1: Investigating the Media Assessment
How Will I Be Assessed?
5 Component 2: Investigating Media Forms and Products
SECTION A: TELEVISION
The Specification
Television Options
Using the Theoretical Framework
Media Language
Option 1: The Crime Drama Genre
Option 2: The Science-Fiction Genre
Option 3: The Spy Thriller Genre
Representation
Industry
Audience
Summary
Guidance for A Level Students
SECTION B: MAGAZINES
The Specification
Magazine Options
Using the Theoretical Framework
Media Language
Representation
Industry
Audience
Summary
Guidance for A Level Students
SECTION C: ONLINE MEDIA
The Specification
Online Media Options
Using the Theoretical Framework
Media Language
Representation
Industry
Audience
Summary
Guidance for A Level Students
6 Component 2: Investigating Media Forms and Products Assessment
How Will I Be Assessed?
Component 2: What Changes at A Level?
7 Component 3: Media Production
Overview
Non-Exam Assessment
WJEC Unit 2
The Eduqas Production Briefs
Research and Planning
Magazines
Researching Magazines
Online Magazines
Planning Print and Online Magazines
Producing Print and Online Magazine Pages
Creating Print Productions: Examples
Television
Researching Television
Planning Television/Online Products
Producing a Television Sequence
Creating Audio-Visual Productions: Examples
Advertising and Marketing: Film Including Film Posters
Researching Film Marketing
Planning a Print Film Marketing Campaign or a Website
Creating Print Productions: Examples
Tips for Success
Music Marketing
Researching Music Videos
Planning Music Marketing Products
Producing a Music Video
Creating Music Videos: Examples
Summary
8 Component 3: Statement of Aims and Intentions
The Cover Sheet
9 Examination Preparation and Tips
COMPONENT 1: INVESTIGATING THE MEDIA
Section A: Investigating Media Language and Representation
Sample Questions
Section B: Media Industries and Audiences
Sample Questions
Structuring a Response
COMPONENT 2: INVESTIGATING MEDIA FORMS AND PRODUCTS
Sample Questions
10 Quick Guide to Theoretical Approaches
Media Language
Representation
Industry
Audiences
Glossary of Key Terms
Answers to Quickfire Questions
Index
Photo Credits
Backcover
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