Need to Know: Edexcel A-level Business
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Description
Contents
Reviews
Language
English
ISBN
9781510427556
Cover
Title Page
Copyright
Contents
1 Marketing and people
1.1 Meeting customer needs
1.2 The market
1.3 Marketing mix and strategy
1.4 Managing people
1.5 Entrepreneurs and leaders
End of section 1 questions
2 Managing business activities
2.1 Raising finance
2.2 Financial planning
2.3 Managing finance
2.4 Resource management
2.5 External influences
End of section 2 questions
3 Business decisions and strategy
3.1 Business objectives and strategy
3.2 Business growth
3.3 Decision-making techniques
3.4 Influences on business decisions
3.5 Assessing competitiveness
3.6 Managing change
End of section 3 questions
4 Global business
4.1 Globalisation
4.2 Global markets and business expansion
4.3 Global marketing
4.4 Global industries and companies (multinational corporations)
End of section 4 questions
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