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Electronic Commerce: The Strategic Perspective

By Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

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Description Table of Contents Reviews

Book Description

A Global Text Project funded by The Jacobs Foundation, Zurich, Switzerland

Table of Contents

Cover
Title Page
Copyright
Table Of Contents
Preface
Book Outline
An Introduction
Electronic commerce technology
Web strategy: Attracting and retaining visitors
Promotion: Integrated Web communications
Promotion and purchase: Measuring effectiveness
Distribution
Service
Pricing
Post-Modernism and the Web: Societal effects

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