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Electronic Commerce: The Strategic Perspective
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Book Description
A Global Text Project funded by The Jacobs Foundation, Zurich, Switzerland
Table of Contents
- Cover
- Title Page
- Copyright
- Table Of Contents
- Preface
- Book Outline
- An Introduction
- Electronic commerce technology
- Web strategy: Attracting and retaining visitors
- Promotion: Integrated Web communications
- Promotion and purchase: Measuring effectiveness
- Distribution
- Service
- Pricing
- Post-Modernism and the Web: Societal effects
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