Electronic Commerce: The Strategic Perspective
Free

Electronic Commerce: The Strategic Perspective

By Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
Free
Book Description

A Global Text Project funded by The Jacobs Foundation, Zurich, Switzerland

Table of Contents
  • Cover
  • Title Page
  • Copyright
  • Table Of Contents
  • Preface
  • Book Outline
  • An Introduction
  • Electronic commerce technology
  • Web strategy: Attracting and retaining visitors
  • Promotion: Integrated Web communications
  • Promotion and purchase: Measuring effectiveness
  • Distribution
  • Service
  • Pricing
  • Post-Modernism and the Web: Societal effects
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