Electronic Commerce: The Strategic Perspective
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Description
Contents
Reviews
Language
English
ISBN
Unknown
Cover
Title Page
Copyright
Table Of Contents
Preface
Book Outline
An Introduction
Electronic commerce technology
Web strategy: Attracting and retaining visitors
Promotion: Integrated Web communications
Promotion and purchase: Measuring effectiveness
Distribution
Service
Pricing
Post-Modernism and the Web: Societal effects
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