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0frontmatter
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1why
Why?
Contents
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WRITE TO BE UNDERSTOOD
THE BUSINESS AUDIENCE
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HIRE THE BEST WRITER
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LEARN MORE
2write
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3plan
PLAN
CONTENTS
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COMPOSE A MESSAGE STATEMENT
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HOW, WHAT, WHY, WHEN, AND WHERE
HOW, WHAT, WHY, WHEN, AND WHERE
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LEARN MORE
4organize
ORGANIZE
CONTENTS
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STRUCTURE FOR CLARITY
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TOP-DOWN OUTLINE
MIND MAPS
BOTTOM-UP OUTLINE
TIPS FOR SEQUENCING AND ORGANIZING
CONVERT YOUR OUTLINE INTO HEADINGS
CHOOSE THE RIGHT SEQUENCE
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5build
BUILD
CONTENTS
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USE PARAGRAPHS
USE VISUAL SIGNPOSTS AND TOPIC SENTENCES
INCLUDE SUPPORTING INFORMATION
USE TRANSITIONS
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6research
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