Business_English_for_Success
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Business_English_for_Success

By Owner
Free
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Book Description
Table of Contents
  • Preface
  • A note to the instructor
  • A note to the student
  • Features
  • Chapter 1 Writing Basics: What Makes a Good Sentence?
    • 1.1 Sentence Writing
      • Learning Objectives
    • Components of a Sentence
    • Subjects
      • Tip
    • Compound Subjects
    • Prepositional Phrases
      • Exercise 1
    • Verbs
    • Action Verbs
    • Linking Verbs
    • Helping Verbs
      • Tip
      • Exercise 2
    • Sentence Structure, Including Fragments and Run-ons
    • Sentence Patterns
    • Subject–Verb
    • Subject–Linking Verb–Noun
    • Subject–Linking Verb–Adjective
    • Subject–Verb–Adverb
    • Subject–Verb–Direct Object
    • Subject–Verb–Indirect Object–Direct Object
      • Exercise 3
    • Fragments
    • Common Sentence Errors
      • Exercise 4
    • Run-on Sentences
    • Punctuation
    • Coordinating Conjunctions
      • Tip
    • Dependent Words
      • Writing at Work
      • Exercise 5
      • Key Takeaways
      • Writing Application
    • 1.2 Subject-Verb Agreement
      • Learning Objectives
    • Agreement
    • Regular Verbs
      • Tip
      • Tip
      • Exercise 1
    • Irregular Verbs
    • Be
    • Have
    • Do
      • Exercise 2
    • Errors in Subject-Verb Agreement
    • Compound Subjects
      • Tip
    • Separation of Subjects and Verbs
    • Indefinite Pronouns
    • Collective Nouns
    • The Subject Follows the Verb
    • Here or There
    • Questions
      • Tip
      • Exercise 3
      • Exercise 4
      • Writing at Work
      • Key Takeaways
      • Writing Application
    • 1.3 Verb Tense
      • Learning Objectives
    • Regular Verbs
      • Exercise 1
    • Irregular Verbs
      • Tip
      • Exercise 2
      • Exercise 3
    • Maintaining Consistent Verb Tense
      • Tip
      • Exercise 4
      • Writing at Work
      • Key Takeaways
      • Writing Application
    • 1.4 Capitalization
      • Learning Objectives
    • Capitalize the First Word of a Sentence
    • Capitalize Proper Nouns
      • Tip
      • Exercise 1
    • Capitalize Days of the Week, Months of the Year, and Holidays
    • Capitalize Titles
      • Tip
      • Exercise 2
      • Exercise 3
      • Writing at Work
      • Key Takeaways
      • Writing Application
    • 1.5 Pronouns
      • Learning Objectives
    • Pronoun Agreement
    • Agreement in Number
    • Agreement in Person
      • Exercise 1
    • Indefinite Pronouns and Agreement
    • Collective Nouns
      • Exercise 2
    • Subject and Object Pronouns
      • Tip
      • Tip
      • Tip
      • Writing at Work
      • Exercise 3
    • Who versus Whom
      • Tip
      • Exercise 4
      • Key Takeaways
      • Writing Application
    • 1.6 Adjectives and Adverbs
      • Learning Objectives
    • Adjectives and Adverbs
      • Exercise 1
    • Comparative versus Superlative
      • Tip
      • Exercise 2
    • Irregular Words: Good, Well, Bad, and Badly
    • Good versus Well
    • Bad versus Badly
    • Better and Worse
    • Best and Worst
      • Tip
      • Exercise 3
      • Exercise 4
      • Writing at Work
      • Key Takeaways
      • Writing Application
    • 1.7 Misplaced and Dangling Modifiers
      • Learning Objectives
    • Misplaced Modifiers
      • Tip
      • Exercise 1
    • Dangling Modifiers
      • Tip
      • Exercise 2
      • Exercise 3
      • Key Takeaways
      • Writing Application
    • 1.8 Writing Basics: End-of-Chapter Exercises
      • Learning Objectives
      • Exercises
  • Chapter 2 Punctuation
    • 2.1 Commas
      • Learning Objectives
    • Commas after an Introductory Word or Phrase
      • Exercise 1
    • Commas in a List of Items
    • Commas and Coordinating Adjectives
      • Exercise 2
    • Commas before Conjunctions in Compound Sentences
      • Exercise 3
    • Commas before and after Interrupting Words
      • Exercise 4
    • Commas in Dates, Addresses, and the Greetings and Closings of Letters
      • Exercise 5
      • Exercise 6
      • Key Takeaways
    • 2.2 Semicolons
      • Learning Objectives
    • Semicolons to Join Two Independent Clauses
    • Semicolons to Join Items in a List
      • Tip
      • Exercise 1
      • Key Takeaways
    • 2.3 Colons
      • Learning Objectives
    • Colons to Introduce a List
    • Colons to Introduce a Quote
      • Tip
    • Colons to Introduce Examples or Explanations
      • Tip
      • Exercise 1
      • Key Takeaways
    • 2.4 Quotes
      • Learning Objectives
    • Direct Quotations
      • Writing at Work
    • Punctuating Direct Quotations
    • Quotations within Quotations
    • Titles
      • Writing at Work
      • Exercise 1
      • Key Takeaways
    • 2.5 Apostrophes
      • Learning Objectives
    • Possession
    • Contractions
      • Tip
      • Exercise 1
      • Key Takeaways
    • 2.6 Parentheses
      • Learning Objectives
      • Exercise 1
      • Key Takeaways
    • 2.7 Dashes
      • Learning Objectives
      • Exercise 1
      • Key Takeaways
    • 2.8 Hyphens
      • Learning Objectives
    • Hyphens between Two Adjectives That Work as One
    • Hyphens When a Word Breaks at the End of a Line
      • Key Takeaways
    • 2.9 Punctuation: End-of-Chapter Exercises
      • Learning Objectives
      • Exercises
      • Writing Application
  • Chapter 3 Working with Words: Which Word Is Right?
    • 3.1 Commonly Confused Words
      • Learning Objectives
    • Commonly Confused Words
    • Recognizing Commonly Confused Words
      • Commonly Confused Words
      • Exercise 1
    • Strategies to Avoid Commonly Confused Words
      • Tip
      • Writing at Work
      • Exercise 2
      • Key Takeaways
      • Writing Application
    • 3.2 Spelling
      • Learning Objectives
    • Common Spelling Rules
      • Exercise 1
      • Tip
      • Tip
    • Homonyms
      • Commonly Misused Homonyms
      • Exercise 2
    • Commonly Misspelled Words
      • Tip
      • Exercise 3
      • Writing at Work
      • Key Takeaways
      • Writing Application
    • 3.3 Word Choice
      • Learning Objectives
    • Using a Dictionary and Thesaurus
    • Using Proper Connotations
      • Exercise 1
    • Avoiding Slang
      • Writing at Work
      • Exercise 2
    • Avoiding Clichés
      • Tip
      • Exercise 3
    • Avoiding Overly General Words
      • Exercise 4
      • Key Takeaways
      • Writing Application
    • 3.4 Prefixes and Suffixes
      • Learning Objectives
    • Prefixes
      • Tip
      • Exercise 1
      • Exercise 2
    • Suffixes
      • Exercise 3
      • Key Takeaways
      • Writing Application
    • 3.5 Synonyms and Antonyms
      • Learning Objectives
    • Synonyms
      • Writing at Work
      • Exercise 1
      • Exercise 2
    • Antonyms
      • Tip
      • Exercise 3
      • Key Takeaways
      • Writing Application
    • 3.6 Using Context Clues
      • Learning Objectives
    • Brief Definition or Restatement
    • Synonyms and Antonyms
    • Examples
      • Tip
      • Exercise 1
      • Exercise 2
      • Tip
      • Writing at Work
      • Key Takeaways
      • Writing Application
    • 3.7 Working with Words: End-of-Chapter Exercises
      • Learning Objectives
      • Exercises
  • Chapter 4 Help for English Language Learners
    • 4.1 Word Order
      • Learning Objectives
    • Basic Sentence Structures
      • Exercise 1
      • Tip
      • Tip
      • Exercise 2
      • Exercise 3
    • Questions
      • Exercise 4
    • Adjectives
      • Tip
      • Exercise 5
      • Key Takeaways
      • Writing Application
    • 4.2 Negative Statements
      • Learning Objectives
      • Exercise 1
      • Exercise 2
      • Tip
      • Exercise 3
      • Key Takeaways
      • Writing Application
    • 4.3 Count and Noncount Nouns and Articles
      • Learning Objectives
    • Count and Noncount Nouns
      • Exercise 1
      • Exercise 2
    • Definite and Indefinite Articles
      • Exercise 3
      • Exercise 4
      • Key Takeaways
      • Writing Application
    • 4.4 Pronouns
      • Learning Objectives
    • Types of Pronouns
      • Tip
      • Exercise 1
    • Common Pronoun Errors
      • Exercise 2
    • Relative Pronouns
      • Tip
      • Exercise 3
      • Exercise 4
      • Key Takeaways
      • Writing Application
    • 4.5 Verb Tenses
      • Learning Objectives
    • Simple Verb Tenses
      • Exercise 1
      • Exercise 2
    • To Be, To Do, and To Have
      • Tip
      • Tip
      • Exercise 3
    • Perfect Verb Tenses
      • Exercise 4
    • Progressive Verb Tenses
      • Exercise 5
    • Gerunds
    • Infinitives
      • Exercise 6
      • Key Takeaways
      • Writing Application
    • 4.6 Modal Auxiliaries
      • Learning Objectives
    • Modal Auxiliaries
      • Tip
      • Exercise 1
    • Modals and Present Perfect Verbs
      • Exercise 2
      • Key Takeaways
      • Writing Application
    • 4.7 Prepositions
      • Learning Objectives
    • In, At, and On
      • Exercise 1
    • Prepositions after Verbs
      • Tip
      • Exercise 2
    • Prepositions after Adjectives
      • Exercise 3
      • Tip
      • Key Takeaways
      • Writing Application
    • 4.8 Slang and Idioms
      • Learning Objectives
    • Slang
      • Exercise 1
    • Idioms
      • Key Takeaways
      • Writing Application
    • 4.9 Help for English Language Learners: End-of-Chapter Exercises
      • Learning Objectives
      • Exercises
  • Common Prepositions
  • Chapter 5 Writing Paragraphs: Separating Ideas and Shaping Content
    • 5.1 Purpose, Audience, Tone, and Content
      • Learning Objectives
    • Identifying Common Academic Purposes
    • Summary Paragraphs
    • Analysis Paragraphs
    • Synthesis Paragraphs
    • Evaluation Paragraphs
      • Tip
      • Exercise 1
      • Writing at Work
      • Exercise 2
    • Identifying the Audience
      • Tip
      • Exercise 3
    • Selecting an Appropriate Tone
      • Exercise 4
    • Choosing Appropriate, Interesting Content
      • Exercise 5
      • Exercise 6
      • Key Takeaways
    • 5.2 Effective Means for Writing a Paragraph
      • Learning Objectives
    • Developing a Topic Sentence
      • Tip
    • Main Idea versus Controlling Idea
      • Exercise 1
    • Characteristics of a Good Topic Sentence
      • Exercise 2
      • Exercise 3
      • Writing at Work
    • Developing Paragraphs That Use Topic Sentences, Supporting Ideas, and Transitions Effectively
    • Identifying Parts of a Paragraph
    • Implied Topic Sentences
      • Tip
      • Exercise 4
    • Supporting Sentences
      • Tip
    • Concluding Sentences
      • Exercise 5
    • Transitions
      • Exercise 6
      • Writing at Work
      • Key Takeaways
    • 5.3 Writing Paragraphs: End-of-Chapter Exercises
      • Exercises
  • Chapter 6 Refining Your Writing: How Do I Improve My Writing Technique?
    • 6.1 Sentence Variety
      • Learning Objectives
    • Incorporating Sentence Variety
      • Tip
      • Exercise 1
    • Using Sentence Variety at the Beginning of Sentences
    • Starting a Sentence with an Adverb
      • Tip
      • Exercise 2
    • Starting a Sentence with a Prepositional Phrase
      • Writing at Work
    • Starting a Sentence by Inverting Subject and Verb
      • Exercise 3
    • Connecting Ideas to Increase Sentence Variety
    • Joining Ideas Using an -ing Modifier
    • Dangling Modifiers
    • Joining Ideas Using an -ed Modifier
    • Joining Ideas Using a Relative Clause
      • Tip
    • Joining Ideas Using an Appositive
      • Exercise 4
      • Writing at Work
      • Key Takeaways
    • 6.2 Coordination and Subordination
      • Learning Objectives
    • Coordination
    • Coordinating Conjunctions
      • Tip
    • Conjunctive Adverbs
      • Exercise 1
      • Writing at Work
    • Subordination
      • Tip
    • Subordinating Conjunctions
      • Exercise 2
      • Exercise 3
      • Key Takeaways
    • 6.3 Parallelism
      • Learning Objectives
    • Using Parallelism
      • Tip
    • Creating Parallelism Using Coordinating Conjunctions
      • Exercise 1
    • Creating Parallelism Using Than or As
      • Exercise 2
    • Creating Parallelism Using Correlative Conjunctions
      • Tip
      • Writing at Work
      • Exercise 3
      • Exercise 4
      • Key Takeaways
    • 6.4 Refining Your Writing: End-of-Chapter Exercises
      • Learning Objectives
      • Exercises
  • Chapter 7 The Writing Process: How Do I Begin?
    • 7.1 Apply Prewriting Models
      • Learning Objective
    • Prewriting
    • Choosing a Topic
    • Using Experience and Observations
      • Tip
    • Reading
      • Tip
    • Freewriting
      • Tip
      • Exercise 1
    • Asking Questions
      • Tip
      • Exercise 2
      • Exercise
      • Tip
    • More Prewriting Techniques
    • Narrowing the Focus
    • Brainstorming
      • Writing at Work
    • Idea Mapping
    • Searching the Internet
      • Tip
      • Tip
      • Exercise 3
      • Topic Checklist
      • Key Takeaways
    • 7.2 Outlining
      • Learning Objectives
      • Tip
    • Organizing Ideas
    • Methods of Organizing Writing
    • Writing a Thesis Statement
      • Tip
      • Exercise 1
      • Tip
    • Writing an Outline
      • Tip
      • Tip
      • Tip
    • Constructing Topic Outlines
      • Checklist
      • Writing at Work
      • Exercise 2
    • Constructing Sentence Outlines
      • Tip
      • Writing at Work
      • Exercise 3
      • Key Takeaways
    • 7.3 Drafting
      • Learning Objectives
    • Getting Started: Strategies For Drafting
    • Making the Writing Process Work for You
      • Tip
      • Writing at Work
      • Exercise 1
    • Setting Goals for Your First Draft
      • Writing at Work
      • Tip
    • Discovering the Basic Elements of a First Draft
    • The Role of Topic Sentences
      • Tip
      • Tip
    • Paragraphs
      • Tip
      • Exercise 2
    • Starting Your First Draft
      • Tip
      • Tip
      • Exercise 3
    • Continuing the First Draft
      • Tip
      • Exercise 4
    • Writing a Title
    • Writing Your Own First Draft
      • Key Takeaways
    • 7.4 Revising and Editing
      • Learning Objectives
    • Understanding the Purpose of Revising and Editing
      • Tip
    • Creating Unity and Coherence
      • Tip
    • Creating Unity
      • Exercise 1
      • Tip
      • Writing at Work
    • Creating Coherence
      • Tip
      • Exercise 2
    • Being Clear and Concise
    • Identifying Wordiness
      • Exercise 3
    • Choosing Specific, Appropriate Words
      • Exercise 4
    • Completing a Peer Review
      • Questions for Peer Review
      • Writing at Work
      • Exercise 5
    • Using Feedback Objectively
    • Using Feedback from Multiple Sources
      • Exercise 6
    • Editing Your Draft
      • Tip
      • Checklist
      • Tip
      • Tip
    • Formatting
      • Exercise 7
      • Key Takeaways
    • 7.5 The Writing Process: End-of-Chapter Exercises
      • Learning Objectives
      • Exercises
  • Chapter 8 Writing Essays: From Start to Finish
    • 8.1 Developing a Strong, Clear Thesis Statement
      • Learning Objectives
    • Elements of a Thesis Statement
    • A Strong Thesis Statement
      • Tip
      • Exercise 1
    • Examples of Appropriate Thesis Statements
      • Tip
      • Exercise 2
      • Writing at Work
    • Thesis Statement Revision
      • Tip
    • Ways to Revise Your Thesis
      • Exercise 3
      • Writing at Work
      • Key Takeaways
    • 8.2 Writing Body Paragraphs
      • Learning Objectives
    • Select Primary Support for Your Thesis
      • Tip
    • Identify the Characteristics of Good Primary Support
    • Prewrite to Identify Primary Supporting Points for a Thesis Statement
      • Exercise 1
    • Select the Most Effective Primary Supporting Points for a Thesis Statement
      • Exercise 2
      • Writing at Work
      • Tip
    • Choose Supporting Topic Sentences
      • Tip
      • Exercise 3
    • Draft Supporting Detail Sentences for Each Primary Support Sentence
      • Exercise 4
      • Tip
      • Tip
      • Key Takeaways
    • 8.3 Organizing Your Writing
      • Learning Objectives
    • Chronological Order
      • Writing at Work
      • Exercise 1
      • Tip
      • Exercise 2
    • Order of Importance
      • Writing at Work
      • Exercise 3
    • Spatial Order
      • Exercise 4
      • Key Takeaways
    • 8.4 Writing Introductory and Concluding Paragraphs
      • Learning Objectives
    • Attracting Interest in Your Introductory Paragraph
      • Exercise 1
      • Tip
      • Tip
      • Writing at Work
      • Exercise 2
    • Writing a Conclusion
    • The Anatomy of a Strong Conclusion
      • Tip
      • Tip
      • Exercise 3
      • Tip
      • Writing at Work
      • Key Takeaways
    • 8.5 Writing Essays: End-of-Chapter Exercises
      • Exercises
  • Chapter 9 Effective Business Writing
    • Getting Started
      • Introductory Exercises
    • 9.1 Oral versus Written Communication
      • Learning Objective
      • Key Takeaway
      • Exercises
    • 9.2 How Is Writing Learned?
      • Learning Objective
    • Reading
    • Writing
    • Constructive Criticism and Targeted Practice
    • Critical Thinking
      • Key Takeaway
      • Exercises
    • 9.3 Good Writing
      • Learning Objectives
    • More Qualities of Good Writing
    • Rhetorical Elements and Cognate Strategies
      • Key Takeaway
      • Exercises
    • 9.4 Style in Written Communication
      • Learning Objectives
    • Colloquial
    • Casual
    • Formal
      • Key Takeaway
      • Exercises
    • 9.5 Principles of Written Communication
      • Learning Objectives
    • Words Are Inherently Abstract
    • Words Are Governed by Rules
    • Words Shape Our Reality
    • Words and Your Legal Responsibility
      • Key Takeaway
      • Exercises
    • 9.6 Overcoming Barriers to Effective Written Communication
      • Learning Objective
    • Do Sweat the Small Stuff
    • Get the Target Meaning
    • Consider the Nonverbal Aspects of Your Message
    • Review, Reflect, and Revise
      • Key Takeaway
      • Exercises
    • 9.7 Additional Resources
  • Chapter 10 Writing Preparation
    • Getting Started
      • Introductory Exercises
    • 10.1 Think, Then Write: Writing Preparation
      • Learning Objectives
    • Thinking Critically
    • Overcoming Fear of Writing
      • Key Takeaway
      • Exercises
    • 10.2 A Planning Checklist for Business Messages
      • Learning Objectives
    • Determining Your Purpose
    • Credibility, Timing, and Audience
    • Communication Channels
      • Key Takeaway
      • Exercises
    • 10.3 Research and Investigation: Getting Started
      • Learning Objectives
    • Narrowing Your Topic
    • Focus on Key Points
    • Planning Your Investigation for Information
    • Staying Organized
      • Key Takeaway
      • Exercises
    • 10.4 Ethics, Plagiarism, and Reliable Sources
      • Learning Objective
    • Business Ethics
    • Giving Credit to Your Sources
    • Challenges of Online Research
    • Evaluating Your Sources
      • Key Takeaway
      • Exercises
    • 10.5 Completing Your Research and Investigation
      • Learning Objective
    • Managing Your Time
    • Compiling Your Information
      • Key Takeaway
      • Exercises
    • 10.6 Reading and Analyzing
      • Learning Objectives
      • Key Takeaway
      • Exercises
    • 10.7 Additional Resources
  • Chapter 11 Writing
    • Getting Started
      • Introductory Exercises
      • Introductory Exercises (cont.)
    • 11.1 Organization
      • Learning Objectives
    • General Purpose and Thesis Statements
    • Organizing Principles
    • Outlines
    • Paragraphs
    • Effective Sentences
    • Transitions
      • Key Takeaway
      • Exercises
    • 11.2 Writing Style
      • Learning Objective
    • Formal versus Informal
    • Introductions: Direct and Indirect
    • Adding Emphasis
    • Active versus Passive Voice
    • Commonly Confused Words
    • Making Errors at the Speed of Light
      • Key Takeaway
      • Exercises
    • 11.3 Making an Argument
      • Learning Objectives
    • Effective Argumentation Strategies: GASCAP/T
    • Evidence
    • Appealing to Emotions
    • Recognizing Fallacies
    • Ethical Considerations in Persuasion
      • Key Takeaway
      • Exercises
    • 11.4 Paraphrase and Summary versus Plagiarism
      • Learning Objectives
      • Key Takeaway
      • Exercises
    • 11.5 Additional Resources
  • Chapter 12 Revising and Presenting Your Writing
    • Getting Started
      • Introductory Exercises
    • 12.1 General Revision Points to Consider
      • Learning Objectives
    • Evaluate Content
    • Evaluate Organization
    • Evaluate Style
    • Evaluate Readability
      • Key Takeaway
      • Exercises
    • 12.2 Specific Revision Points to Consider
      • Learning Objective
    • Format
    • Facts
    • Names
    • Spelling
    • Punctuation
    • Commas
    • Semicolons
    • Apostrophes
    • Grammar
    • Subject-Verb Agreement
    • Verb Tense
    • Split Infinitive
    • Double Negative
    • Irregular Verbs
    • Commas in a Series
    • Faulty Comparisons
    • Dangling Modifiers
    • Misplaced Modifiers
      • Key Takeaway
      • Exercises
    • 12.3 Style Revisions
      • Learning Objective
    • Break Up Long Sentences
    • Revise Big Words and Long Phrases
    • Evaluate Long Prepositional Phrases
    • Delete Repetitious Words
    • Eliminate Archaic Expressions or References
    • Avoid Fillers
    • Eliminate Slang
    • Evaluate Clichés
    • Emphasize Precise Words
    • Evaluate Parallel Construction
    • Obscured Verbs
    • The “Is It Professional?” Test
      • Key Takeaway
      • Exercises
    • 12.4 Evaluating the Work of Others
      • Learning Objectives
    • Five Steps in Evalution
    • Delivering the Evaluation
      • Key Takeaway
      • Exercises
    • 12.5 Proofreading and Design Evaluation
      • Learning Objectives
    • Proofreading
    • Design Evaluation
    • Framing
    • Typefaces
    • Paragraphs
    • Visual Aids
    • Designing Interactive Documents
      • Key Takeaway
      • Exercises
    • 12.6 Additional Resources
  • Chapter 13 Business Writing in Action
    • Getting Started
      • Introductory Exercises
    • 13.1 Text, E-mail, and Netiquette
      • Learning Objectives
    • Texting
    • Tips for Effective Business Texting
    • E-mail
    • Tips for Effective Business E-mails
    • Netiquette
    • Virginia Shea’s Rules of Netiquette
      • Key Takeaways
      • Exercises
    • 13.2 Memorandums and Letters
      • Learning Objectives
    • Memos
    • Memo Purpose
    • Memo Format
    • Five Tips for Effective Business Memos
    • Audience Orientation
    • Professional, Formal Tone
    • Subject Emphasis
    • Direct Format
    • Objectivity
    • Letters
    • Strategies for Effective Letters
      • Key Takeaways
      • Exercises
    • 13.3 Business Proposal
      • Learning Objectives
    • Common Proposal Elements
    • Idea
    • Traditional Categories
    • Ethos, Pathos, and Logos
    • Professional
    • Two Types of Business Proposals
    • Solicited
    • Unsolicited
    • Sample Business Proposal
      • Key Takeaway
      • Exercises
    • 13.4 Report
      • Learning Objectives
    • What Is a Report?
    • Types of Reports
    • Informational or Analytical Report?
    • How Are Reports Organized?
      • Key Takeaway
      • Exercises
    • 13.5 Résumé
      • Learning Objectives
    • Main Parts of a Résumé
    • Contact Information
    • Objective
    • Education
    • Work Experience
    • Maximize Scannable Résumé Content
    • Use Key Words
    • Follow Directions
    • Insert a Key Word Section
    • Make It Easy to Read
    • Printing, Packaging and Delivery
      • Key Takeaway
      • Exercises
    • 13.6 Sales Message
      • Learning Objectives
    • Format for a Common Sales Message
    • Getting Attention
    • Sales Message Strategies for Success
      • Key Takeaway
      • Exercises
    • 13.7 Additional Resources
  • Chapter 14 APA and MLA Documentation and Formatting
    • 14.1 Formatting a Research Paper
      • Learning Objectives
    • General Formatting Guidelines
    • Title Page
    • Abstract
      • Exercise 1
      • Tip
    • Margins, Pagination, and Headings
      • Exercise 2
    • Headings
      • Exercise 3
    • Citation Guidelines
    • In-Text Citations
      • Writing at Work
    • References List
      • Tip
      • Key Takeaways
    • 14.2 Citing and Referencing Techniques
      • Learning Objective
    • Formatting Cited Material: The Basics
    • Formatting Brief Quotations
    • Formatting Paraphrased and Summarized Material
      • Tip
    • Formatting Longer Quotations
      • Exercise 1
      • Tip
    • Introducing Cited Material Effectively
      • Exercise 2
      • Writing at Work
    • Formatting In-Text Citations for Other Source Types
    • Print Sources
    • A Work by One Author
    • Two or More Works by the Same Author
      • Tip
    • Works by Authors with the Same Last Name
    • A Work by Two Authors
    • A Work by Three to Five Authors
    • A Work by Six or More Authors
    • A Work Authored by an Organization
      • Exercise 3
    • A Work with No Listed Author
    • A Work Cited within Another Work
    • Two or More Works Cited in One Reference
    • A Famous Text Published in Multiple Editions
    • An Introduction, Foreword, Preface, or Afterword
    • Electronic Sources
    • Online Sources without Page Numbers
    • Personal Communication
      • Writing at Work
      • Exercise 4
      • Key Takeaways
    • 14.3 Creating a References Section
      • Learning Objective
    • Formatting the References Section: The Basics
    • Formatting the References Section
    • Formatting Reference Entries
      • Sample Book Entry
      • Sample Journal Article Entry
      • Formatting the References Section: APA General Guidelines
      • Exercise 1
    • Formatting Reference Entries for Different Source Types
    • Print Sources: Books
    • A Book by Two or More Authors
    • An Edited Book with No Author
    • An Edited Book with an Author
      • Tip
    • A Translated Book
    • A Book Published in Multiple Editions
    • A Chapter in an Edited Book
    • A Work That Appears in an Anthology
    • An Article in a Reference Book
    • Two or More Books by the Same Author
    • Books by Different Authors with the Same Last Name
    • A Book Authored by an Organization
    • A Book-Length Report
    • A Book Authored by a Government Agency
      • Exercise 2
    • Print Sources: Periodicals
    • An Article in a Scholarly Journal
    • An Article in a Journal Paginated by Volume
    • An Abstract of a Scholarly Article
    • A Journal Article with Two to Seven Authors
    • A Journal Article with More Than Seven Authors
      • Writing at Work
    • A Magazine Article
    • A Newspaper Article
    • A Letter to the Editor
    • A Review
      • Exercise 3
    • Electronic Sources
    • Citing Articles from Online Periodicals: URLs and Digital Object Identifiers (DOIs)
    • An Article from an Online Periodical with a DOI
    • An Article from an Online Periodical with No DOI
    • A Newspaper Article
    • An Article Accessed through a Database
      • Tip
    • An Abstract of an Article
    • A Nonperiodical Web Document
    • An Entry from an Online Encyclopedia or Dictionary
    • Data Sets
    • Graphic Data
    • An Online Interview (Audio File or Transcript)
    • An Electronic Book
    • A Chapter from an Online Book or a Chapter or Section of a Web Document
    • A Dissertation or Thesis from a Database
    • Computer Software
    • A Post on a Blog or Video Blog
      • Writing at Work
    • A Television or Radio Broadcast
    • A Television or Radio Series or Episode
    • A Motion Picture
    • A Recording
    • A Podcast
      • Exercise 4
      • Key Takeaways
    • 14.4 Using Modern Language Association (MLA) Style
      • Learning Objectives
      • Five Reasons to Use MLA Style
    • General MLA List
      • Tip
    • Title Block Format
    • Paragraphs and Indentation
    • Tables and Illustrations
    • Parenthetical Citations
    • Works Cited Page
      • Exercise 1
      • Exercise 2
    • Useful Sources of Examples of MLA Style
      • Key Takeaways
    • 14.5 APA and MLA Documentation and Formatting: End-of-Chapter Exercises
      • Exercises
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