Cambridge IGCSE and O Level Business Sixth Edition
US$ 51.59
The publisher has enabled DRM protection, which means that you need to use the BookFusion iOS, Android or Web app to read this eBook. This eBook cannot be used outside of the BookFusion platform.
Description
Contents
Reviews
Language
English
ISBN
9781036010522
Cover
Title Page
Copyright Page
Contents
Introduction
How to use this book
Assessment
SECTION 1 Understanding business activity
1 Business activity and economic sectors
2 Enterprise, business growth and size
3 Types of business organisations
4 Business objectives and stakeholder objectives
SECTION 2 People in business
5 Human resource management (HRM)
6 Organisation and management
7 Methods of communication
8 Motivating employees
SECTION 3 Marketing
9 Marketing and the market
10 Market research
11 The marketing mix: product
12 The marketing mix: price
13 The marketing mix: place
14 The marketing mix: promotion
15 Ecommerce
16 Marketing strategy, entering new markets in other countries and legal controls
SECTION 4 Operations management
17 Production of goods and services
18 Technology and production of goods and services
19 Sustainable production of goods and services
20 Costs, scale of production and break-even analysis
21 Quality of goods and services
22 Location decisions
SECTION 5 Financial information and decisions
23 Business finance
24 Cash flow forecast
25 Profit and loss
26 Statement of financial position
27 Analysis of accounts
SECTION 6 External influences on business activity
28 Economic issues
29 Business and the international economy
30 Business and the environment
31 Business and ethical issues, and pressure groups
Glossary
Index
Acknowledgements
Loading...