Hodder Education
Cambridge IGCSE and O Level Business Sixth Edition
Cambridge IGCSE and O Level Business Sixth Edition
US$ 51.59
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Description
Contents
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This title is endorsed for the Cambridge Pathway to support the syllabuses for examination from 2027.

Discover business theory beyond the classroom by exploring real-world international business case studies; this new edition of our tried-and-tested Student's Book ensures full coverage of the latest Cambridge IGCSE™, IGCSE (9-1) and O Level Business Studies syllabuses (0264/ 0774/ 7081) for examination from 2027.

Revised and updated by the experienced author team, this new edition provides accessible content for all learners, with enhanced practice questions, updated global examples and an improved structure.

- Encourage understanding with engaging and up-to-date case studies from around the world and clear and lively text gradually building content knowledge.
- Develop application and evaluation skills and prepare for assessment with hundreds of engaging activities, discussion points and updated practice questions with clear guidance throughout.
- Navigate the syllabus confidently with clear signposting and individual chapters for each topic, along with information and guidance on relevant skills, such as the mathematical component, thinking analytically and coming to conclusions.
- Build and reinforce understanding of all learners with a clear layout, accessible language and EAL-friendly key terms along with revision checklists enabling reflection, and suggested further practice.
- Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way.

Answers to all the practice questions and activities are FREE to download from: www.hachettelearning.com/answers-and-extras

Language
English
ISBN
9781036010522
Cover
Title Page
Copyright Page
Contents
Introduction
How to use this book
Assessment
SECTION 1 Understanding business activity
1 Business activity and economic sectors
2 Enterprise, business growth and size
3 Types of business organisations
4 Business objectives and stakeholder objectives
SECTION 2 People in business
5 Human resource management (HRM)
6 Organisation and management
7 Methods of communication
8 Motivating employees
SECTION 3 Marketing
9 Marketing and the market
10 Market research
11 The marketing mix: product
12 The marketing mix: price
13 The marketing mix: place
14 The marketing mix: promotion
15 Ecommerce
16 Marketing strategy, entering new markets in other countries and legal controls
SECTION 4 Operations management
17 Production of goods and services
18 Technology and production of goods and services
19 Sustainable production of goods and services
20 Costs, scale of production and break-even analysis
21 Quality of goods and services
22 Location decisions
SECTION 5 Financial information and decisions
23 Business finance
24 Cash flow forecast
25 Profit and loss
26 Statement of financial position
27 Analysis of accounts
SECTION 6 External influences on business activity
28 Economic issues
29 Business and the international economy
30 Business and the environment
31 Business and ethical issues, and pressure groups
Glossary
Index
Acknowledgements

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