BPB Online LLP
The Billion Minds
The Billion Minds
US$ 19.95
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Description
Contents
Reviews

Explores the flooding opportunities and challenges in education and technology

Key Features
Real life stories, evolution of education in India.
How to take EdTech into Rural Markets, Key Business Metrics to know and career choices in EdTech.

Description
Foreword by Mr. Ajit Chauhan, Chairman - Amity University Online & Amity Future Academy.

Book aims to illuminate the readers on exploring and embracing the New Normal in the post-COVID era that has arrived with unprecedented challenges and uncertain times. .

"Great book covering Edtech in such a simple way! Must read - Anshul Khandelwal, Global Marketing Head - Ola".

"Siddharth has been industry leader and these are pure words of wisdom for folks looking to make career in Edtech- Neeraj Kumar, Director of Marketing - Unacademy".

"Exquisitely penned and packed with profound knowledge - Dr. Suresh Varadrajan - IIT, Kanpur, IISc, PhD Marquette University" .

"Coming from the perspective of a professional who has been a part of successful large scale Edtech ventures -Srinivas Mahankali, IIT Madras, IIM Bangalore, Author of Best Selling Books".

"A well-written book with thorough insights into the booming Edtech industry in India -Dr. Karthik Narayanan, PhD - Nanyang Technical University"

What you will learn
Book emphasizes on the social and economic scope that the current global incidents provide post-COVID-19.

Who This Book is for
Educationist, leader, student, technology/Marketing/Finance Professional, or an avid reader, let's together play an indispensable role in empowering India to emerge as a global leader in EdTech.

Table of Contents
Real-Life Story- Ravi Bhau
  1. The Transformation of Indian Education
  2. Globalization and its Inclusion with the Internet of Education (IoE)
  3. Can India convert Covid-19 adversity to opportunity?
  4. What led to 100s of EdTech Companies and Millions of Dollars pouring into EdTech Space Overnight?
  5. The Downside: Commercialization at Scale
  6. EdTech in India: Finally on Launchpad
  7. Landmark National Education Policy - Decoding for EdTech space
  8. Rural EdTech: The Hyper-Growth Opportunity
  9. Growth Models in EdTech
  10. If India Learns, World Leads
  11. Careers in EdTech

About the Author
Siddharth Maheshwari He is an alumnus of IIM Bangalore and has served in leading EdTech roles. He is serving as Director at Amity Future Academy by Amity Education Group. He has been enlisted on the Edtech 40 under 40 list. Previously his company raised $1.3Million and is now acquired by a large brand. Siddharth was also a strategist at the core group for General Elections 2014 for PM Modi.

Language
English
ISBN
9789390684274
Cover Page
Title Page
Copyright Page
Dedication Page
About the Author
Foreword
Acknowledgement
Preface
Prologue
Table of Contents
Real-Life Story
1. The Transformation of Indian Education
The Vedic Times
The British Era
Indian Education post-independence
How far have we come?
2. Globalisation & Its Inclusion with the Internet of Education (IoE)
Globally Accepted Globalisation
India’s Struggle with Globalization
Can’t Skip Brain Drain
The National Education Policy
Virtual Globalization
3. Can India convert COVID-19 adversity to opportunity?
Progression of Online Education
Consequences of Online Education on Teachers
So, is COVID-19 an opportunity to reinvent education?
New Avenues to foster Learning in New Normal
4. What led to 100s of EdTech Companies and Millions of Dollars Pouring into EdTech
Role of Crisis Management
Rise of EdTech and its impact on Learning in India
How has EdTech revolutionized the Indian education system?
How does EdTech sustain itself in the industry?
What Does the Data Say?
Will EdTech stay or is it just the need of the hour?
5. The Downside - Commercialisati on at Scale
Impact of Commercialization of Education on Students
Coronavirus Impact on Learning
Role of Commercialization in the Education Sector
Is Commercialization of Education A Good Idea?
Indian Education No More A Rat Race for Certificates?
False Commitments
It’s Not just a Zoom / Teams Licence
Poor System & Connectivity Compatibility
Poor Pricing Strategy, Don’t make EdTech the FMCG
6. EdTech in India – Finally on Launchpad
Education in Coronavirus Times
How did India’s EdTech become such a roaring buzzword?
Increased adoption of EdTech in COVID-19 pandemic
EdTech in the Post-COVID-19 World
7. Landmark National Education Policy – Decoding for EdTech space
What is the National Education Policy?
What is the main aim of the National Education Policy 2020?
The Vision of National Educational Policy 2020 is:
What are the Principles of National Education Policy (NEP) 2020?
The salient principles of NEP 2020 are as follows:
Thought Leaders’ Take on NEP 2020
Main Highlights of National Education Policy 2020?
School Education
Higher Education
Academic Bank of Credits to be established to facilitate Transfer of Credits
Others
Key Takeaways of National Education Policy 2020
Role of Education Technology (EdTech) in NEP 2020
8. Rural EdTech: The Hyper-Growth Opportunity
Rural EdTech Penetration, will need
9. Growth Models in EdTech
How and when to calculate NPS?
Focus on brand-building
Prioritize your consumer needs
Accelerate digital marketing efforts
Result-oriented Marketing matters more than ever
Freemium Model
Premium Model
Decoy Pricing
Compromise Effect
Impact of Decoy Pricing
10. If India Learns, World Leads
11. Careers in EdTech
Product Development
Product Managers
User Interface & User Experience (UI/UX)
Sales & Admission Counselling
B2C Admission Counselling
B2B Corporate Counselling
Digital Marketing
What to do if you have never worked in EdTech before?
Content Development
Academic Content Development
Video Production Development
Support Management
Thank You

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