The Clock that Had no Hands And Nineteen Other Essays About Advertising
Free

The Clock that Had no Hands And Nineteen Other Essays About Advertising

By Herbert Kaufman
Free
Book Description

Table of Contents
  • The Clock that Had no Hands
  • Contents
  • The Clock that Had no Hands
  • The Cannon that Modernized Japan
  • The Tailor who Paid too Much
  • The Man who Retreats before His Defeat
  • The Dollar that Can't be Spent
  • The Pass of Thermopylae
  • The Perambulating Showcase
  • How Alexander Untied the Knot
  • If It Fits You, Wear this Cap
  • You Must Irrigate Your Neighborhood
  • Cato's Follow-up System
  • How to Write Retail Advertising Copy
  • The Difference between Amusing and Convincing
  • Some Don'ts when You Do Advertise
  • The Doctor whose Patients Hang On
  • The Horse that Drew the Load
  • The Cellar Hole and the Sewer Hole
  • The Neighborhood of Your Advertising
  • The Mistake of the Big Steak
  • The Omelette SoufflĂ©
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