The Clock that Had no Hands And Nineteen Other Essays About Advertising
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Description
Contents
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Language
English
ISBN
Unknown
The Clock that Had no Hands
Contents
The Clock that Had no Hands
The Cannon that Modernized Japan
The Tailor who Paid too Much
The Man who Retreats before His Defeat
The Dollar that Can't be Spent
The Pass of Thermopylae
The Perambulating Showcase
How Alexander Untied the Knot
If It Fits You, Wear this Cap
You Must Irrigate Your Neighborhood
Cato's Follow-up System
How to Write Retail Advertising Copy
The Difference between Amusing and Convincing
Some Don'ts when You Do Advertise
The Doctor whose Patients Hang On
The Horse that Drew the Load
The Cellar Hole and the Sewer Hole
The Neighborhood of Your Advertising
The Mistake of the Big Steak
The Omelette Soufflé
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