Oxford Revise: Edexcel GCSE Business Studies
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Description
Contents
Reviews
Language
English
ISBN
9781382067713
Contents
How to use this book
Theme 1: Investigating small business
1 The dynamic nature of business, and risk and reward
2 The role of business enterprise
3 Customer needs
4 Market research
5 Market segmentation
6 The competitive environment
7 Business aims and objectives
8 Business revenues, costs and profits
9 Cash and cash flow
10 Sources of business finance
11 The options for start-up and small businesses
12 Business location
13 The marketing mix
14 Business plans
15 Business stakeholders
16 Technology and business
17 Legislation and business
18 The economy and business
19 External influences
Theme 2: Building a business
20 Business growth
21 Changes in business aims and objectives
22 Business and globalisation
23 Ethics, the environment and business
24 Product
25 Price
26 Promotion
27 Place
28 Using the marketing mix to make business decisions
29 Business operations
30 Working with suppliers
31 Managing quality
32 The sales process
33 Business calculations
34 Understanding business performance
35 Organisational structure
36 Effective recruitment
37 Effective training and development
38 Motivation
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