Oxford University Press
Oxford International AQA Examinations: International GCSE Business
Robert Dransfield, Jane King
Education & Teaching
Oxford International AQA Examinations: International GCSE Business
US$ 37.49
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The only textbook that fully supports the Oxford AQA International GCSE Business specification (9225), for first teaching from September 2017. The clear, up-to-date approach enables students to explore real business issues and apply business concepts and theories in context.

Learning objectives and specialist vocabulary are clearly explained throughout, ensuring thorough understanding, particularly if English is not a student's first language. Practice questions ensure students are exam ready and allow them to develop the skills and techniques needed for further study or life in the working world.

Front Cover
Title Page
1 Understanding business activity
1.1 Purpose of business
1.1.1 The purpose and nature of business
1.1.2 Factors of production and dynamic business
1.1.3 The sectors of the economy
1.1.4 What is an entrepreneur?
1.2 Business ownership
1.2.1 Sole traders and partnerships
1.2.2 Other types of business organisation
1.2.3 Limited and unlimited liability
1.2.4 Private and public sector businesses
1.2.5 Business organisations in the public sector
1.3 Setting business aims and objectives
1.3.1 Business aims and objectives
1.3.2 Changing objectives as a business grows
1.3.3 Aims of the private and public sectors
1.3.4 Why businesses fail
1.4 Stakeholders
1.4.1 Stakeholders and their different objectives
1.5 Business location
1.5.1 Factors influencing location and relocation
1.6 Business planning
1.6.1 Contents of a business plan and how business plans assist entrepreneurs
1.6.2 Fixed and variable costs
1.6.3 Basic financial calculations (break even)
1.7 Expanding a business
1.7.1 Business growth
1.7.2 Scale of production
Practice questions
2 Influences on business
2.1 Technology and its influences on business
2.1.1 Technology and marketing
2.2 Ethical and environmental considerations
2.2.1 Ethical considerations
2.2.2 The impact of business activity on the environment
2.2.3 Costs and benefits of business activity
2.3 Effects of the economic climate on business
2.3.1 Interest rates
2.3.2 Employment, spending and the trade cycle
2.4 Globalisation
2.4.1 What is globalisation?
2.4.2 Multinational companies
2.4.3 Exchange rates
2.5 Legislation
2.5.1 Employment Law, Health and Safety Law and Consumer Law
2.6 Competitive environment
2.6.1 Competitive markets
Practice questions
3 Business operations
3.1 Production processes
3.1.1 The meaning of production
3.1.2 Methods of production
3.1.3 New methods of increasing efficiency
3.1.4 How technology has changed production methods
3.2 The role of procurement
3.2.1 Managing stock
3.3 The concept of quality
3.3.1 Quality and quality issues
3.4 Good customer services
3.4.1 Customer service
Practice questions
4 Human resources
4.1 Organisational management
4.1.1 What is organisational structure?
4.1.2 The role of management/styles of management
4.2 Recruitment and selection of employees
4.2.1 The recruitment and selection process
4.2.2 Recruiting and selection in practice
4.3 Motivating employees
4.3.1 Motivation
4.3.2 Why people work
4.3.3 Key motivational theories
4.3.4 Financial methods of motivation
4.3.5 Non-financial methods of motivation
4.4 Training
4.4.1 The importance of training
Practice questions
5 Marketing
5.1 Identifying and understanding customers
5.1.1 The importance of identifying and satisfying customer needs
5.2 Segmentation
5.2.1 Market segmentation
5.2.2 Mass markets and niche markets
5.3 The purpose and methods of market research
5.3.1 Primary and secondary market research
5.3.2 Quantitative and qualitative market research
5.3.3 Use of marketing research and presentation of information
5.4 The elements of the marketing mix; price, product promotion and place
5.4.1 The four Ps
5.4.2 The price
5.4.3 The product
5.4.4 Promotional methods
5.4.5 Place – distribution channels
5.4.6 E-commerce
5.4.7 Integrated nature of the marketing mix
5.5 International markets
5.5.1 Problems of entering new markets abroad
Practice questions
6 Finance
6.1 Sources of finances
6.1.1 The need for finance
6.1.2 Major sources of finance
6.1.3 Sources of internal and external finance
6.1.4 How to choose finance
6.2 Cash flow
6.2.1 Cash and cash-flow forecasts
6.2.2 The difference between profit and cash
6.3 Financial terms and calculations
6.3.1 Basic financial terms
6.3.2 Investment projects
6.3.3 Break-even and margin of safety
6.4 Analysing the financial performance of a business
6.4.1 Profit and gross profit
6.4.2 Income statements
6.4.3 The statement of financial position – the main elements
6.4.4 Analysis of financial statements
6.4.5 Analysis of financial statements (continued)
6.4.6 Working capital
6.4.7 Users of accounts
Practice questions
Back Cover
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