Complete Enterprise for Cambridge IGCSE®
$37.49

Complete Enterprise for Cambridge IGCSE®

By Terry Cook, Jane King
US$ 37.49
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Book Description

Fully matched to the latest Cambridge syllabus (0454), the practical approach of Complete Enterprise for Cambridge IGCSE encourages students to develop and apply 21st century skills in context. As well as boosting confidence for the Cambridge Enterprise exam, it builds practical skills for students' future careers.

Table of Contents
  • Front Cover
  • Title Page
  • Contents
  • Introduction
  • Student book and Cambridge syllabus matching grid
  • Introduction to case studies
  • Case Studies
  • 1 Introduction to enterprise
    • 1.1 What is meant by enterprise
    • 1.2 Who the stakeholders of an enterprise are
    • 1.3 Ways for students to be enterprising in everyday life
  • 2 Setting up a new enterprise
    • 2.1 The six stages of the enterprise process
    • 2.2 Sole trader and partnership
    • 2.3 Limited company and co-operative
    • 2.4 Franchise and social enterprise
  • 3 Enterprise skills
    • 3.1 Skills of enterprising people
    • 3.2 Behaviours of entrepreneurs
  • 4 Business opportunities, responsibilities and risk
    • 4.1 Enterprise opportunities
    • 4.2 Risks involved in enterprise
    • 4.3 Identifying risks: SWOT analysis
    • 4.4 SIdentifying risks: PEST analysis
    • 4.5 Analysing and managing risks
    • 4.6 Attitudes to risk
    • 4.7 Legal obligations
    • 4.8 Ethical considerations
  • 5 The negotiation process
    • 5.1 The meaning of negotiation
    • 5.2 Stages in the negotiation process: planning
    • 5.3 Stages in the negotiation process: conducting the negotiation
    • 5.4 Stages in the negotiation process: measuring success
  • 6 Understanding finance
    • 6.1 Sources of finance 1
    • 6.2 Sources of finance 2
    • 6.3 The concept of trade credit
    • 6.4 Financial terms
    • 6.5 Financial records 1
    • 6.6 Financial records 2
  • 7 Business planning
    • 7.1 Business objectives
    • 7.2 Action plans
    • 7.3 Business plans
  • 8 Markets and customers
    • 8.1 The purpose and benefits of marketing for an enterprise
    • 8.2 The benefits to the customer of marketing
    • 8.3 Market research
    • 8.4 Customer retention
    • 8.5 Marketing communications 1
    • 8.5 Methods of communicating with a market 2
  • 9 Help and support for enterprise
    • 9.1 Help and support for enterprise 1
    • 9.2 Help and support for enterprise 2
  • 10 Communication
    • 10.1 Types of communication 1
    • 10.2 Types of communication 2: internal stakeholders
    • 10.3 Types of communication 3: external stakeholders
    • 10.4 Meetings and presentations 1
    • 10.5 Meetings and presentations 2
    • 10.6 Meetings and presentations 3
  • Introduction tocoursework
    • Choosing a suitable project
    • Task 1
    • Task 2a
    • Task 2b: Planning for financing the project
    • Task 2b: Planning marketing communications
    • Task 3: Using enterprise skills to implement the plan
    • Task 4: Evaluating the project
  • Back Cover
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