Complete Enterprise for Cambridge IGCSE®
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Description
Contents
Reviews
Language
English
ISBN
9780198427872
Front Cover
Title Page
Contents
Introduction
Student book and Cambridge syllabus matching grid
Introduction to case studies
Case Studies
1 Introduction to enterprise
1.1 What is meant by enterprise
1.2 Who the stakeholders of an enterprise are
1.3 Ways for students to be enterprising in everyday life
2 Setting up a new enterprise
2.1 The six stages of the enterprise process
2.2 Sole trader and partnership
2.3 Limited company and co-operative
2.4 Franchise and social enterprise
3 Enterprise skills
3.1 Skills of enterprising people
3.2 Behaviours of entrepreneurs
4 Business opportunities, responsibilities and risk
4.1 Enterprise opportunities
4.2 Risks involved in enterprise
4.3 Identifying risks: SWOT analysis
4.4 SIdentifying risks: PEST analysis
4.5 Analysing and managing risks
4.6 Attitudes to risk
4.7 Legal obligations
4.8 Ethical considerations
5 The negotiation process
5.1 The meaning of negotiation
5.2 Stages in the negotiation process: planning
5.3 Stages in the negotiation process: conducting the negotiation
5.4 Stages in the negotiation process: measuring success
6 Understanding finance
6.1 Sources of finance 1
6.2 Sources of finance 2
6.3 The concept of trade credit
6.4 Financial terms
6.5 Financial records 1
6.6 Financial records 2
7 Business planning
7.1 Business objectives
7.2 Action plans
7.3 Business plans
8 Markets and customers
8.1 The purpose and benefits of marketing for an enterprise
8.2 The benefits to the customer of marketing
8.3 Market research
8.4 Customer retention
8.5 Marketing communications 1
8.5 Methods of communicating with a market 2
9 Help and support for enterprise
9.1 Help and support for enterprise 1
9.2 Help and support for enterprise 2
10 Communication
10.1 Types of communication 1
10.2 Types of communication 2: internal stakeholders
10.3 Types of communication 3: external stakeholders
10.4 Meetings and presentations 1
10.5 Meetings and presentations 2
10.6 Meetings and presentations 3
Introduction tocoursework
Choosing a suitable project
Task 1
Task 2a
Task 2b: Planning for financing the project
Task 2b: Planning marketing communications
Task 3: Using enterprise skills to implement the plan
Task 4: Evaluating the project
Back Cover
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