Essential Business Studies for Cambridge IGCSE® & O Level
$31.25

Essential Business Studies for Cambridge IGCSE® & O Level

By Robert Dransfield, Jane King
US$ 31.25
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Book Description

Support your EAL learners with the step-by-step approach of Essential Business Studies for Cambridge IGCSE, IGCSE 9-1 & O Level (Third Edition), which builds understanding and confidence. Written by examiners, it is fully matched to the latest syllabus (0450/0986/7115), for examination from 2020.

Table of Contents
  • Front Cover
  • Title Page
  • Contents
  • Introduction
  • How to use the practice questions
  • Unit 1 Understanding business activity
    • 1.1 Business activity
      • 1.1.1 The purpose and nature of business activity
      • 1.1.2 The importance of specialisation
    • 1.2 Classification of businesses
      • 1.2.1 Business activity in terms of primary,secondary and tertiary sectors
      • 1.2.2 The private sector and the public sectorin a mixed economy
    • 1.3 Enterprise, business growthand size
      • 1.3.1 Enterprise and entrepreneurship
      • 1.3.2 Contents and benefits of a business plan and how business plans assist entrepreneurs
      • 1.3.3 Why and how governments support start-ups
      • 1.3.4 Business growth and measurement of size
      • 1.3.5 Why some (new or established)businesses fail
    • 1.4 Types of business organisation
      • 1.4.1 Sole traders and partnerships
      • 1.4.2 Other types of business organisation
      • 1.4.3 Objectives, growth and business organisation
      • 1.4.4 Limited and unlimited liability
      • 1.4.5 Business organisations in the public sector
    • 1.5 Business objectives andstakeholder objectives
      • 1.5.1 Business objectives
      • 1.5.2 Stakeholders and their different objectives
      • 1.5.3 Objectives of private and public sector enterprises
  • Practice questions
  • Unit 2 People in business
    • 2.1 Motivating employees
      • 2.1.1 Motivation
      • 2.1.2 Why people work – the concept of human needs
      • 2.1.3 Key motivational theories – Taylorand Herzberg
      • 2.1.4 Methods of motivation (financial rewards)
      • 2.1.5 Methods of motivation (non-financial rewards)
    • 2.2 Organisation and management
      • 2.2.1 Organisational charts
      • 2.2.2 Roles and responsibilities
      • 2.2.3 The role of management
      • 2.2.4 Styles of leadership
      • 2.2.5 Trade unions
    • 2.3 Recruitment, selectionand training
      • 2.3.1 The recruitment and selection process
      • 2.3.2 Recruiting and selecting in practice
      • 2.3.3 Who to employ?
      • 2.3.4 Training and methods of training
      • 2.3.5 Reducing the size of the workforce
      • 2.3.6 Legal controls over employment issues
    • 2.4 Internal and external communication
      • 2.4.1 Communication
      • 2.4.2 Internal communication
      • 2.4.3 External communication
  • Practice questions
  • Unit 3 Marketing
    • 3.1 Marketing, competition andthe customer
      • 3.1.1 The role of marketing
      • 3.1.2 Market changes
      • 3.1.3 Market segmentation
      • 3.1.4 Mass markets and niche markets
    • 3.2 Market research
      • 3.2.1 Primary and secondary market research
      • 3.2.2 Quantitative and qualitative research
      • 3.2.3 Presentation and use of results
    • 3.3 The marketing mix
      • 3.3.1 The four Ps
      • 3.3.2 The product
      • 3.3.3 The price
      • 3.3.4 Place – distribution channels
      • 3.3.5 Promotion
      • 3.3.6 Technology and the marketing mix
    • 3.4 Marketing strategy
      • 3.4.1 Elements of a marketing strategy
      • 3.4.2 Legal controls related to marketing
      • 3.4.3 Opportunities and threats of enteringoverseas markets
  • Practice questions
  • Unit 4 Operations management
    • 4.1 Production of goods andservices
      • 4.1.1 The meaning of production
      • 4.1.2 Lean production
      • 4.1.3 The main methods of production
      • 4.1.4 How technology has changedproduction methods
    • 4.2 Costs, scale of production andbreak-even analysis
      • 4.2.1 Identify and classify costs
      • 4.2.2 Economies and diseconomies of scale
      • 4.2.3 Break-even analysis
      • 4.2.4 Break-even and margin of safety
    • 4.3 Achieving quality production
      • 4.3.1 What quality means
    • 4.4 Location decisions
      • 4.4.1 Factors influencing location andrelocation
  • Practice questions
  • Unit 5 Financial informationand decisions
    • 5.1 Business finance: needs andsources
      • 5.1.1 The need for business finance
      • 5.1.2 Major sources of finance
      • 5.1.3 Sources of internal and external finance
      • 5.1.4 How to choose finance
    • 5.2 Cash-flow forecasting andworking capital
      • 5.2.1 Cash and cash-flow forecasting
      • 5.2.2 Working capital
    • 5.3 Income statements
      • 5.3.1 What profit is and why it is important
      • 5.3.2 How a profit is made
      • 5.3.3 Income statements
    • 5.4 Statement of financial position
      • 5.4.1 The main elements of a statementof financial position
      • 5.4.2 Further analysis of the statement offinancial position
    • 5.5 Analysis of accounts(financial statements)
      • 5.5.1 Profitability analysis
      • 5.5.2 Liquidity
      • 5.5.3 Why and how accounts are used
  • Practice questions
  • Unit 6 External influences on businessactivity
    • 6.1 Economic issues
      • 6.1.1 Business cycle
      • 6.1.2 Government control of the economy
      • 6.1.3 Reasons for government intervention inthe economy
      • 6.1.4 Tax and interest rates
    • 6.2 Environmental andethical issues
      • 6.2.1 Environmental concerns and issuesthat affect businesses
      • 6.2.2 External costs and benefits
      • 6.2.3 Legal controls and environmental issues
      • 6.2.4 Ethical issues
    • 6.3 Business and the internationaleconomy
      • 6.3.1 The importance of globalisation
      • 6.3.2 Importance and growth of multinationalcompanies
      • 6.3.3 The impact of exchange rate changes
  • Practice questions
  • Glossary of key terms
  • Index
  • Back Cover
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