Macmillan Education
Principles of Business for CSEC Examinations, 2nd Edition
Riana Balliram, Peter Budd, Edith Emmanuel, Marsha Guiness, James McCloskey, Rachael Raghoo Bitu
Test Preparation
Principles of Business for CSEC Examinations, 2nd Edition
US$ 29.96
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Description
Contents
Reviews

Written for all learning levels and designed to engage students in the classroom, secure exam success and maximise future employability, the second edition of Macmillan’s Principles of Business provides complete coverage of the CXC® syllabus – including full curriculum, coursework and exam support.

Key features
• Each unit opens with an Expert View Q&A from Caribbean business people and those in the global economic environment to inspire entrepreneurship
• Throughout the units features such as comprehension checks and critical thinking questions help students digest and challenge what they have learnt
• Scenarios with accompanying questions ask students to apply their learning to different situations
• Student research projects build communication and collaboration skills through student led learning
• Each unit ends with a brain teaser puzzle or activity to consolidate learning in a visual and active way
• Digital resources will be available online through the form of case study videos, worksheets and answers at www.macmillan-caribbean.com

Language
English
ISBN
9781380039330
Cover
Title Page
Copyright
Contents
Author Team
Expert Contributors
How to Use This Book
Introduction to the Exam
ORGANISATIONAL PRINCIPLES (UNITS 1–4)
Unit 1 The Nature of Business
Overview
1.1 Forms of Exchange and Economic Systems
1.2 Types of Business Organisations and Economic Systems
1.3 Business Functions and Stakeholders
1.4 Ethical and Legal Issues in Business
1.5 Careers in Business
Unit 1 Revision & Exam Practice
Unit 2 The Internal Organisational Environment
Overview
2.1 Management
2.2 Organisational Structure
2.3 Leadership
2.4 Resolving Conflict at Work
2.5 Motivating Employees
2.6 Internal Communication
Unit 2 Revision & Exam Practice
Unit 3 Establishing a Business
Overview
3.1 Starting a Business
3.2 The Role of an Entrepreneur
3.3 Preparing a Business Plan
3.4 Choosing a Business Location
Unit 3 Revision & Exam Practice
Unit 4 Legal Aspects of Business
Overview
4.1 Legal Principles and Contracts
4.2 Business Documents
4.3 Insurance
Unit 4 Revision & Exam Practice
PROMOTION AND LOGISTICS (UNITS 5–7)
Unit 5 Production
Overview
5.1 Factors of Production
5.2 Production and Productivity
5.3 Small Businesses
5.4 Business Growth
Unit 5 Revision & Exam Practice
Unit 6 Marketing
Overview
6.1 The Role of Marketing
6.2 Understanding Consumer Behaviour
6.3 Product Packaging and Presentation
6.4 Sales and Customer Services
6.5 The Protection of Consumers and Intellectual Property Rights
Unit 6 Revision & Exam Practice
Unit 7 Logistics and Supply Chain
Overview
7.1 Managing Supply Chains
7.2 Transportation
7.3 Overcoming Problems in Distribution
7.4 The Impact of Information Technology
Unit 7 Revision & Exam Practice
FINANCE, GOVERNMENT AND TECHNOLOGY (UNITS 8–10)
Unit 8 Business Finance
Overview
8.1 Financial Institutions and Regulation
8.2 Managing Personal Finances
8.3 Choosing a Source and Method of Finance
8.4 Keeping Financial Records
Unit 8 Revision & Exam Practice
Unit 9 The Role of Government in an Economy
Overview
9.1 Government Responsibilities and Policies
9.2 Taxation
9.3 Government Assistance for Business
9.4 The Provision of Social Services
Unit 9 Revision & Exam Practice
Unit 10 Technology and the Global Business Environment
Overview
10.1 Business Technology
10.2 Living Standards and Economic Development
10.3 The Impact of Regional and Global Economic Institutions and Systems
10.4 Economic Problems in the Caribbean
Unit 10 Revision & Exam Practice
School Based Assessment (SBA)
The Alternative to School Based Assessment (SBA)
Glossary
Index
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