Glenmais Publications
Business Opportunity Profile - Greenhouse Farming
GlenMais Publications
Business Opportunity Profile - Greenhouse Farming
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This book/manual offers:
 Professionally researched and written material
 Indigenous materials and context, based on the Jamaican economy
 Guidelines for investment and expected earnings
 Market demand
 Raw materials availability
 Available and appropriate technologies
 Equipment requirements
 Financing requirements
 Industry best practices in the different industries.

Table of Contents
Executive Summary
4.1 Yield and Volume
4.2 Quality
4.3 Pest and Disease Management
Benefits of Greenhouse Technology
4.4 Weather
4.5 Growing Medium & Land Space
5.1 The Local Industry
Demand for the Product/Service
5.2 National Consumption
5.3 Assessment of Importation and Consumption of Selected Crops
5.4 Seasonal Variation in Production and Imports of the Selected Crops6
6.1 International Markets
Environmental Analysis
6.2 Local Market
6.3 Farming System and Production Units
6.4 Industry SWOT Analysis
7.1 Market Identification and Description
Market Analysis & Strategy
7. 2 Target Market
7.3 Demand
7.4 Growth Trends
7.5 Existing Marketing System
8.1 Post-harvest Management System
8.2 Pricing
8.3 Packaging
8.4 Promotion and Advertising
8.5 Distribution
9.1 Site Selection
The Operational Plan
9.2 Equipment and Supplies: Greenhouse Construction
9.3 Production Plan: Greenhouse Production
10.1 Assumptions for cost and revenue/cash flow projections
10.2 Capital Layout & Requirement
Investment & Financing
10.3 Investment Costs
10.4 Revenue Projections
10.5 Income Analysis
10.7 Cash Flow Projections
11.1 Critical Success Factors
Risk Analysis
11.2 Major Risks
11.3 Main Reasons for Failure
11.4 Major Risks and Risk Mitigation
12.1 Business Plans
Business Management
12.2 Types of Records
12.3 Inventory Records
12.4 Financial Records
12.5 Production Records
12.6 Labour Records
12.7 Crop Records
ANNEX A: Cost of Production – LETTUCE
ANNEX A: Cost of Production – CUCUMBER
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