New Forms of Collaborative Innovation and Production on the Internet

New Forms of Collaborative Innovation and Production on the Internet

By Volker Wittke
Book Description

The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and co-producers lead to new forms of production and innovation, as seen in Wikipedia, open source software development, in social networks or on user-generated content platforms as well as in many firm-driven Web 2.0 services. Large-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into the governance of economic action, the sources of innovation, the possibilities of collective action and the social, legal and technical preconditions for successful collaboration. Although contributions to the debate from various disciplines and fine-grained empirical studies already exist, there still is a lack of an interdisciplinary approach.

Table of Contents
  • Chapter 0 - Preface.pdf
    • Acknowledgements
  • Chapter 01 - Content
    • Contents
  • Chapter 1
    • 1New Forms of Collaborative Innovation and Production on the Internet
      • Large-Scale Collaboration on the Internet: The Intriguing Phenomenon
      • Why Do Autonomous Actors Participate in Collaborative Production and Innovation?
      • Collective Action by Large Numbers of Actors in Highly Distributed Production
      • Collaborative Production and Value Creation by Firms
      • The Structure of this Book
  • Chapter 2
    • 2Customer Co-Creation: Open Innovation with Customers
      • A typology of methods for customer co-creation in the innovation process
      • Abstract
      • Introduction: The Idea of Open Innovation
      • The Path from Market Orientation via Customer Orientation towards Customer Centricity
        • Market orientation
        • Customer orientation
        • Customer centricity
      • Three Modes of Interacting with Customers in the Innovation Process
        • Mode 1 – “Listen into”.
        • Mode 2 – “Ask”.
        • Mode 3 – “Build”.
      • A Typology of Methods for Customer Co-Creation
        • Dyadic (1:1) co-creation at the front end
        • Network (community) based (n:n) co-creation at front end
        • Dyadic (1:1) co-creation at the back end
        • Network (community)-based (n: n) co-creation at the back end
      • Conclusions and Outlook
  • Chapter 3
    • 3Governing Social Production
      • Abstract
      • Introduction
      • What is Social Production?
      • Social Production and Copyright Law
      • Legal Strategies
      • Summary
  • Chapter 4
    • 4Trust Management in Online Communities
      • Abstract
      • Introduction
      • TRUst Concepts
      • Trust and Reputation Models
      • Challenges for Trust and Reputation Systems
      • Conclusion and Vision for Online Trust Management
  • Chapter 5
    • 5Building a Reputation System for Wikipedia
      • Abstract
      • Introduction
      • Wikipedia
        • Wikipedia architecture
        • Trust in Wikipedia
        • Reputation in Wikipedia
      • The Wikipedia Recommender System
        • WRS overview
        • WRS architecture
        • Reputation and ratings in the WRS
        • Extending the WRS to include categories
      • Classification of Wikipedia Articles
        • Portals
        • Wikipedia categories
        • User-maintained categories
      • Evaluation
        • Classification scheme in the WRS
        • Expertise evaluation in the WRS
      • Conclusions and Future Work
  • Chapter 6
    • 6Cooperation in Wikipedia from a Network Perspective
      • Abstract
      • Introduction
      • The Mystery of Participation and the Limits of Conventional Approaches
      • Positions, Roles and Cooperation in Producing Public Goods
      • The Intermediate Level: Positions and Roles
      • How Important is the Positional Level in Wikipedia?
      • Knowledge Production and Positional Structure: An Example
      • Conclusions
    • Word-Lesezeichen
      • OLE_LINK3
      • OLE_LINK4
  • Chapter 7
    • 7Managing a New Consumer Culture: “Working Consumers” in Web 2.0 as a Source of Corporate Feedback
      • Abstract
      • Methodology
      • Empirical Findings
        • External issues – The public reaction to consumer feedback
        • Internal issues – The implementation of feedback
      • Discussion
      • Conclusion
  • Chapter 8
    • 8Prosuming, or when Customers Turn Collaborators: Coordination and Motivation of Customer Contribution
      • Abstract
      • Introduction
        • 1. Theoretical considerations for understanding the phenomenon of customer integration into the value creation process
        • 2. Research question and methodological design
        • 3. Deutsche Bahn and IKEA
          • Deutsche Bahn AG: Rationalization and the work of customers
          • IKEA: Prosuming as business model and possibilities for its expansion
        • 4. Crytek: Interactive value creation and collaboration of the modder community
          • First insights
          • Customer perspective
          • Company perspective
          • Results for the Crytek case
        • 5. Conclusion
  • Chapter 9
    • 9Role Confusion in Open Innovation Intermediary Arenas
      • Abstract
      • Introduction
      • Theoretical Background
      • Case and Method
        • Research approach, data collection and analysis
      • Tensions Experienced at SAFER
        • Career tensions
        • Loyalty tensions
        • Trust tensions
        • Knowledge-sharing tensions
        • The tensions experienced in SAFER
      • Discussion: Role Confusion in Open Innovation Intermediary Arenas
      • Acknowledgements
  • Chapter 9_List Contributors
    • List of Contributors
    • Word-Lesezeichen
      • DVXParaEnd
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