New Forms of Collaborative Innovation and Production on the Internet
Volker Wittke
New Forms of Collaborative Innovation and Production on the Internet
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Description
Contents
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The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and co-producers lead to new forms of production and innovation, as seen in Wikipedia, open source software development, in social networks or on user-generated content platforms as well as in many firm-driven Web 2.0 services. Large-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into the governance of economic action, the sources of innovation, the possibilities of collective action and the social, legal and technical preconditions for successful collaboration. Although contributions to the debate from various disciplines and fine-grained empirical studies already exist, there still is a lack of an interdisciplinary approach.

Language
English
ISBN
978-3-86395-020-0
Chapter 0 - Preface.pdf
Acknowledgements
Chapter 01 - Content
Contents
Chapter 1
1New Forms of Collaborative Innovation and Production on the Internet
Large-Scale Collaboration on the Internet: The Intriguing Phenomenon
Why Do Autonomous Actors Participate in Collaborative Production and Innovation?
Collective Action by Large Numbers of Actors in Highly Distributed Production
Collaborative Production and Value Creation by Firms
The Structure of this Book
Chapter 2
2Customer Co-Creation: Open Innovation with Customers
A typology of methods for customer co-creation in the innovation process
Abstract
Introduction: The Idea of Open Innovation
The Path from Market Orientation via Customer Orientation towards Customer Centricity
Market orientation
Customer orientation
Customer centricity
Three Modes of Interacting with Customers in the Innovation Process
Mode 1 – “Listen into”.
Mode 2 – “Ask”.
Mode 3 – “Build”.
A Typology of Methods for Customer Co-Creation
Dyadic (1:1) co-creation at the front end
Network (community) based (n:n) co-creation at front end
Dyadic (1:1) co-creation at the back end
Network (community)-based (n: n) co-creation at the back end
Conclusions and Outlook
Chapter 3
3Governing Social Production
Abstract
Introduction
What is Social Production?
Social Production and Copyright Law
Legal Strategies
Summary
Chapter 4
4Trust Management in Online Communities
Abstract
Introduction
TRUst Concepts
Trust and Reputation Models
Challenges for Trust and Reputation Systems
Conclusion and Vision for Online Trust Management
Chapter 5
5Building a Reputation System for Wikipedia
Abstract
Introduction
Wikipedia
Wikipedia architecture
Trust in Wikipedia
Reputation in Wikipedia
The Wikipedia Recommender System
WRS overview
WRS architecture
Reputation and ratings in the WRS
Extending the WRS to include categories
Classification of Wikipedia Articles
Portals
Wikipedia categories
User-maintained categories
Evaluation
Classification scheme in the WRS
Expertise evaluation in the WRS
Conclusions and Future Work
Chapter 6
6Cooperation in Wikipedia from a Network Perspective
Abstract
Introduction
The Mystery of Participation and the Limits of Conventional Approaches
Positions, Roles and Cooperation in Producing Public Goods
The Intermediate Level: Positions and Roles
How Important is the Positional Level in Wikipedia?
Knowledge Production and Positional Structure: An Example
Conclusions
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Chapter 7
7Managing a New Consumer Culture: “Working Consumers” in Web 2.0 as a Source of Corporate Feedback
Abstract
Methodology
Empirical Findings
External issues – The public reaction to consumer feedback
Internal issues – The implementation of feedback
Discussion
Conclusion
Chapter 8
8Prosuming, or when Customers Turn Collaborators: Coordination and Motivation of Customer Contribution
Abstract
Introduction
1. Theoretical considerations for understanding the phenomenon of customer integration into the value creation process
2. Research question and methodological design
3. Deutsche Bahn and IKEA
Deutsche Bahn AG: Rationalization and the work of customers
IKEA: Prosuming as business model and possibilities for its expansion
4. Crytek: Interactive value creation and collaboration of the modder community
First insights
Customer perspective
Company perspective
Results for the Crytek case
5. Conclusion
Chapter 9
9Role Confusion in Open Innovation Intermediary Arenas
Abstract
Introduction
Theoretical Background
Case and Method
Research approach, data collection and analysis
Tensions Experienced at SAFER
Career tensions
Loyalty tensions
Trust tensions
Knowledge-sharing tensions
The tensions experienced in SAFER
Discussion: Role Confusion in Open Innovation Intermediary Arenas
Acknowledgements
Chapter 9_List Contributors
List of Contributors
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