Invisible Engines - How Software Platforms Drive Innovation and Transform Industries
Free

Invisible Engines - How Software Platforms Drive Innovation and Transform Industries

By David S. Evans
Free
Book Description

Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution--a revolution that will change both new and old industries.The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits.Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever.


Print available from MIT Press.

Table of Contents
  • Contents
  • Preface
  • Acknowledgments
  • 1 - Invisible Engines
  • 2 - Speaking in Code
  • 3 - Both Sides Now
  • 4 - Dropouts and Evangelists
  • 5 - PONG
  • 6 - The Palm Economy
  • 7 - Ba-BA-Ba-BAAAAH
  • 8 - Dangerous Intersections
  • 9 - With a Little Help . . .
  • 10 - Some Lunches Are Free
  • 11 - When Bigger Is Better
  • 12 - Swept Away
  • Selected Bibliography
  • Index
    No review for this book yet, be the first to review.
      No comment for this book yet, be the first to comment
      Also Available On
      App store smallGoogle play small
      Categories
      Curated Lists
      • Pattern Recognition and Machine Learning (Information Science and Statistics)
        by Christopher M. Bishop
        Data mining
        by I. H. Witten
        The Elements of Statistical Learning: Data Mining, Inference, and Prediction
        by Various
        See more...
      • CK-12 Chemistry
        by Various
        Concept Development Studies in Chemistry
        by John Hutchinson
        An Introduction to Chemistry - Atoms First
        by Mark Bishop
        See more...
      • Microsoft Word - How to Use Advanced Algebra II.doc
        by Jonathan Emmons
        Advanced Algebra II: Activities and Homework
        by Kenny Felder
        de2de
        by
        See more...
      • The Sun Who Lost His Way
        by
        Tania is a Detective
        by Kanika G
        Firenze_s-Light
        by
        See more...
      • Java 3D Programming
        by Daniel Selman
        The Java EE 6 Tutorial
        by Oracle Corporation
        JavaKid811
        by
        See more...