Rethinking Gamification
Mathias Fuchs
Rethinking Gamification

Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.

The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!

Print copies available via Meson Press.

Rethinking Gamification
Resetting Behaviour
Gamification and Governmentality
From Engagement to Life,or: How to do Things with Gamification?
How to Win Foursquare: Body and Space in a Gamified World
The Ludification of Culture
Replaying History
Predigital Precursors of Gamification
Making Points the Point: Towards a History of Ideas of Gamification
Reframing Context
Communicology, Apparatus, and Post-history: Vilém Flusser’s Concepts Applied to Video Games and Gamification
Gamification: Rethinking ‘Playing the Game’ with Jacques Henriot
To Play Against: Describing Competition in Gamification
Reclaiming Opposition
Counter-Gamification: Emerging Tactics and Practices Against the Rule of Numbers
Gamed Agencies: Affectively Modulating Our Screen- and App-Based Digital Futures
Remodelling Design
Why Fun Matters: in Search of Emergent Playful Experiences
Exploring the Endgame of Gamification
Eudaimonic Design, or: Six Invitations to Rethink Gamification
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