Rethinking Gamification
Free

Rethinking Gamification

By Mathias Fuchs
Free
Book Description

Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.


The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!


Print copies available via Meson Press.

Table of Contents
  • Cover
  • Rethinking Gamification
  • Imprint
  • Contents
  • Introduction
  • Resetting Behaviour
    • Gamification and Governmentality
    • From Engagement to Life,or: How to do Things with Gamification?
    • How to Win Foursquare: Body and Space in a Gamified World
    • The Ludification of Culture
  • Replaying History
    • Predigital Precursors of Gamification
    • Making Points the Point: Towards a History of Ideas of Gamification
  • Reframing Context
    • Communicology, Apparatus, and Post-history: Vilém Flusser’s Concepts Applied to Video Games and Gamification
    • Gamification: Rethinking ‘Playing the Game’ with Jacques Henriot
    • To Play Against: Describing Competition in Gamification
  • Reclaiming Opposition
    • Counter-Gamification: Emerging Tactics and Practices Against the Rule of Numbers
    • Gamed Agencies: Affectively Modulating Our Screen- and App-Based Digital Futures
  • Remodelling Design
    • Why Fun Matters: in Search of Emergent Playful Experiences
    • Exploring the Endgame of Gamification
    • Eudaimonic Design, or: Six Invitations to Rethink Gamification
  • Appendix
    • Authors
    • Index
    • Acknowledgements
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