Mastering Strategic Management - 1st Canadian Edition
Janice Edwards
Mastering Strategic Management - 1st Canadian Edition

Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.

Print edition available from BCcampus OpenEd

Title Page
Table Of Contents
About the Book
Chapter 1
Mastering Strategy: Art and Science
Defining Strategic Management and Strategy
Intended, Emergent, and Realized Strategies
The History of Strategic Management
Understanding the Strategic Management Process
Chapter 2
Leading Strategically
Vision, Mission, and Goals
Assessing Organizational Performance
The CEO as Celebrity
Entrepreneurial Orientation
Chapter 3
Evaluating the External Environment
The Relationship between an Organization and Its Environment
Evaluating the General Environment
Evaluating the Industry
Mapping Strategic Groups
Chapter 4
Managing Firm Resources
Resource-Based Theory
Intellectual Property
Value Chain
Beyond Resource-Based Theory: Other Views on Firm Performance
SWOT Analysis
Chapter 5
Selecting Business-Level Strategies
Understanding Business-Level Strategy through “Generic Strategies”
Cost Leadership
Focused Cost Leadership and Focused Differentiation
Best-Cost Strategy
Stuck in the Middle
Chapter 6
Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Making Competitive Moves
Responding to Competitors’ Moves
Making Cooperative Moves
Chapter 7
Competing in International Markets
Advantages and Disadvantages of Competing in International Markets
Drivers of Success and Failure When Competing in International Markets
Types of International Strategies
Options for Competing in International Markets
Chapter 8
Selecting Corporate-Level Strategies
Concentration Strategies
Vertical Integration Strategies
Diversification Strategies
Strategies for Getting Smaller
Portfolio Planning and Corporate-Level Strategy
Chapter 9
Executing Strategy through Organizational Design
The Basic Building Blocks of Organizational Structure
Creating an Organizational Structure
Creating Organizational Control Systems
Legal Forms of Business
Chapter 10
Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
Boards of Directors
Corporate Ethics and Social Responsibility
Understanding Thought Patterns: A Key to Corporate Leadership?
About the Authors
Appendix 1: Mastering Strategic Management Powerpoints
The book hasn't received reviews yet.
You May Also Like