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Media Innovation and Entrepreneurship
Michelle Ferrier (editor)
Media Innovation and Entrepreneurship
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Description
Contents
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This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. And you can add to it! 

Chapters by Jake Batsell, CJ Cornell, Geoffrey Graybeal, Mike Green, Mark Poepsel, Jessica Pucci, Ingrid Sturgis, Betty Tsakarestou, Foreword by Jan Schaffer, Sidebars from Lori Benjamin, Dana Coester, Chris Dell, John Dille, Dalton Dellsperger, Amy Eisman, Francine Hardaway, Coury Turczyn, Georgann Yara, Interviews with Ebony Reed, Daniel Zayas, Research from Cheryl Cuillier

Language
English
ISBN
978-1-989014-01-1
Cover
Title Page
Copyright
Table Of Contents
Foreword
Preface from the Editors
Developing the Entrepreneurial Mindset
Developing the Entrepreneurial Mindset
Taking Risks and Building Resilience on the Path to Innovation
From the Field: Q&A With a Young Innovator
What’s an Intrapreneur? And How Do I Become One?
Looking Ahead
Ideation
Ideation
Looking Ahead
Customer Discovery
Customer Discovery for Content and Tech Startups
Looking Ahead
Business Models for Content & Technology Ventures
Business Models for Content and Technology Plays
From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor
From the Field: Writing a Business Plan & Budget
Nonprofit Model Development
Nonprofit Model Development
From the Field: The Knoxville Experiment
Exercise: Being a Media Nonprofit
Freelancing as Entrepreneurship and Consulting as Business Models
Freelancing as Entrepreneurship and Consulting as Business Models
From the Field: How to Get and Keep Gigs as a Freelance Journalist
From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With
Looking Ahead
Startup Funding
Startup Funding: Introduction
Startup Funding: Why Funding
Startup Funding: Traditional Venture Funding
Startup Funding: Nontraditional Funding Sources
Startup Funding: Crowdfunding
From the Field: Friends, Family and Fools Funding
From the Field: The Journey from Listening to Leader
From the Field: Your Kickstarter Campaign is a Story
Looking Ahead
Pitching Ideas
Pitching Ideas
From the Field: The Perfect Pitch
Looking Ahead
Marketing Your Venture to Audiences
Marketing Your Venture to Audiences
Marketing Your Venture: Engagement and Analytics
Looking Ahead
Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
From the Field: A Short History of Silicon Valley
Instructor Resources
Glossary
Acknowledgements
Cover Credits
License & Remixing Information
Help to Expand This Book!
For Beta Testers
Suggestion Box
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