Don’t Mistake Your Vocation

Select the Right Location

Avoid Debt

Persevere

Whatever You Do, Do It with All Your Might

Depend Upon Your Own Personal Exertions

Use the Best Tools

Don’t Get Above Your Business

Learn Something Useful

Let Hope Predominate, but Be Not Too Visionary

Do Not Scatter Your Powers

Be Systematic

Read the Newspapers

Beware of “Outside Operations”

Don’t Endorse Without Security

Advertise Your Business

Be Polite and Kind to Your Customers

Be Charitable

Don’t Blab

Preserve Your Integrity