How to Pass Higher Business Management, Second Edition
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Description
Contents
Reviews
Language
English
ISBN
9781510451735
Cover
Title Page
Copyright
Contents
Introduction
Chapter 1 Understanding business
Topic 1 Role of business in society
Topic 2 Types of organisations
Topic 3 Objectives
Topic 4 Methods of growth
Topic 5 External factors
Topic 6 Internal factors
Topic 7 Stakeholders
Topic 8 Structures
Topic 9 Decision-making
Chapter 2 Management of marketing
Topic 10 Customers
Topic 11 Market research
Topic 12 Marketing mix: product
Topic 13 Marketing mix: price
Topic 14 Marketing mix: place
Topic 15 Marketing mix: promotion
Topic 16 Extended marketing mix
Chapter 3 Management of operations
Topic 17 Inventory management
Topic 18 Methods of production
Topic 19 Quality
Topic 20 Ethical and environmental issues
Chapter 4 Management of people
Topic 21 Workforce planning
Topic 22 Training and development
Topic 23 Motivation and leadership
Topic 24 Employee relations
Topic 25 Legislation
Chapter 5 Management of finance
Topic 26 Sources of finance
Topic 27 Cash budgeting
Topic 28 Financial statements
Topic 29 Ratios
Exam-style case study: ASOS
Answers and solutions
Solutions to exam-style questions
Glossary
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