The University of the West Indies Press
Sun Lust to Sun Plus: Niche Tourism in the Caribbean
Acolla Lewis-Cameron;Leslie-Ann Jordan
Business & Money
Sun Lust to Sun Plus: Niche Tourism in the Caribbean
US$ 9.99
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Unlock the secrets of sustainable Caribbean tourism in Sun Lust to Sun Plus: Niche Tourism in the Caribbean, a comprehensive overview of niche tourism development strategies that are restructuring the paradisiacal destinations of the Caribbean. Discover how the small island developing states (SIDS) of the Caribbean are redefining their approach to tourism, moving from traditional mass tourism, the “Sun Lust” of the past, to a more sustainable and diverse model, the “Sun Plus” of the present and future.
Through an exploration of existing and potential tourism niches in the region, Accola Lewis-Cameron and Leslie-Ann Jordan-Miller lead an impressive group of scholars who, through case studies and analyses of various niche tourism products, highlight the unique opportunities and challenges facing SIDS in the Caribbean and provide recommendations for creating a more resilient and sustainable industry.
While each chapter in this edited volume offers a unique perspective, they collectively provide a complete understanding of niche tourism’s role in bolstering and sustaining a vibrant and dynamic Caribbean tourism offer. Explore the concept of music tourism in Trinidad and the role of slow food in culinary tourism in the Caribbean. Dive into the challenges and opportunities of cruise tourism in Cozumel and the promise of medical tourism in the Cayman Islands. Uncover the potential of sustainable ecotourism in Dominica as a post-COVID-19 recovery strategy, and uncover the potential of educational tourism in Grenada as a socio-economic force.
The final chapters conclude with a clarion call for further tourism diversification away from the Caribbean’s traditional 3S product offering (sun, sea and sand) and for the introduction of a scorecard approach to ensure that the future of tourism in these tropical paradises is robust and sustainable. From a reading of this collection, academics, students and practitioners will gain invaluable insights and best practices that bridge the gap between tourism management theory and its application.

List of Figures
List of Tables
Introduction: Caribbean Realities from Past to Present
Leslie-Ann Jordan
Niche Tourism Development
Acolla Lewis-Cameron
The Development of a Framework for Educational Tourism
Elizabeth Ince-Peters
Accessible Tourism: A Case Study of Two of Grenada’s Main Tourist Attractions
Jovari Hagley
Stop Making Noise, Make Image – Unleashing the Possibilities of Music Tourism in Trinidad through Participation
Leandra Simon-Richards
Festival Tourism in the Caribbean:
A Comparative Analysis of the Barbados and St Lucia Jazz Festivals
Leslie-Ann Jordan
Food Tourism in the Caribbean: The Case for Slow Food and Slowness in Travel
Therez B. Walker
Examining the Case of Volcano Tourism in Montserrat, British West Indies
Ineta R. West-Gerald
Unlocking the Potential of Diaspora Tourism in Trinidad and Tobago
Andre Phillips
Medical Tourism: An Examination of Caymankind
Belinda Blessitt Vincent
Cruise Tourism in the Caribbean Island of Cozumel: Challenges and Opportunities for Sustainability in the Post-COVID-19 Era
Kennedy Obombo Magio
Resident Attitude to Domestic Tourism in a Core-Periphery Island Context
Sherma Roberts
Niche Marketing in the Caribbean:
A Call for a Scorecard Approach in Tourism-Intensive SIDS
Narendra Ramgulam and Acolla Lewis-Cameron
Concluding Remarks
Acolla Lewis-Cameron
About the Contributors
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