Business Management for the IB Diploma Study and Revision Guide
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Description
Contents
Reviews
Language
English
ISBN
9781471868436
Cover
Title Page
Copyright
Contents
How to use this study and revision guide
Getting to know the exam
Assessment objectives and command terms
Countdown to the exams
Unit 1 Business organization and environment
1.1 Introduction to business management
1.2 Types of organization
1.3 Organizational objectives
1.4 Stakeholders
1.5 External environment
1.6 Growth and evolution
1.7 Organizational planning tools (HL only)
Unit 2 Human resource management
2.1 Functions and evolution of human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organizational (corporate) culture (HL only)
2.6 Industrial/employee relations (HL only)
Unit 3 Finance and accounts
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts (some HL only)
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal (some HL only)
3.9 Budgets (HL only)
Unit 4 Marketing
4.1 The role of marketing
4.2 Marketing planning (including introduction to the 4 Ps)
4.3 Sales forecasting (HL only)
4.4 Market research
4.5a The 4 Ps: Product
4.5b The 4 Ps: Price
4.5c The 4 Ps: Promotion
4.5d The 4 Ps: Place
4.6 The extended marketing mix (7 Ps) (HL only)
4.7 International marketing (HL only)
4.8 E-commerce
Unit 5 Operations management
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Production planning (HL only)
5.6 Research and development (HL only)
5.7 Crisis management and contingency planning (HL only)
Glossary
Answers to Exam practice questions
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