My Revision Notes: Pearson Edexcel GCSE (9-1) Business
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Description
Contents
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Language
English
ISBN
9781510432529
Cover
Title Page
Copyright
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Theme 1: Investigating small business
1.1 Enterprise and entrepreneurship
The dynamic nature of business
Risk and reward
The role of business enterprise
1.2 Spotting business opportunity
Customer needs
Market research
Market segmentation
The competitive environment
1.3 Putting a business idea into practice
Business aims and objectives
Business revenues, costs and profits
Cash and cash flow
Sources of business finance
1.4 Making the business effective
The options for start-up and small business
Business location
The marketing mix
Business plans
1.5 Understanding external influences on business
Business stakeholders
Technology and business
Legislation and business
The economy and business
External influences
Theme 2: Building a business
2.1 Growing the business
Methods of business growth
Changes in business aims and objectives
Business and globalisation
Ethics, the environment and business
2.2 Making marketing decisions
Product
Price
Promotion
Place
Using the marketing mix to make business decisions
2.3 Making operational decisions
Business operations
Working with suppliers
Managing quality
The sales process
2.4 Making financial decisions
Business calculations
Understanding business performance
2.5 Making human resources decisions
Organisational structures
Effective recruitment
Effective training and development
Motivation
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