Need to Know: AQA A-level Business
US$ 14.39
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Description
Contents
Reviews
Language
English
ISBN
9781510427464
Cover
Title Page
Copyright
Contents
1 What is business?
2 Managers, leadership and decision making
3 Decision making to improve marketing performance
4 Making marketing decisions: using the marketing mix
5 Decision making to improve operational performance
6 Decision making to improve financial performance
7 Decision making to improve human resource performance
8 Analysing the strategic position of a business
9 Choosing strategic direction
10 Strategic methods: how to pursue strategies
11 Managing strategic change
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