Tourism the International Business
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Tourism the International Business

By Robert Christie Mill
Free
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Book Description
Table of Contents
  • Tourism: its historical development
    • Tourism through the ages
      • Introduction
      • Early travel
      • The Empire era
      • Europeans
      • The Victorian age
      • Transportation
      • Accommodations
      • Tourism: a definition
      • International tourist
      • Domestic tourist
      • Travel, tourism, and recreation
      • The dimensions of tourism
      • Attractions
      • Facilities
      • Transportation
      • Hospitality
      • Economic importance
      • Influences on travel patterns
      • Leisure
      • Money
      • Motivation
      • Careers in travel/tourism
      • Travel
      • Attractions
      • Facilities
      • Destination marketing
      • Channel marketing
  • Who is the tourist?
    • Motivations
      • Physical
      • Safety
      • Belonging
      • Esteem
      • Self-actualization
      • To know and understand
      • Aesthetics
    • Segments of the market
      • Business travelers
      • Pleasure travel
    • Factors influencing the location of tourism
      • Scenery
      • Hunting and fishing
      • Spas and health resorts
      • Rural attractions
      • Sporting events
      • Developed attractions
    • Patterns of travel
      • Distance
      • International connections
      • Attractiveness
      • Cost
      • Intervening opportunities
      • Specific events
      • National character
      • Image
  • How do tourists travel?
    • Modes of transportation
      • Introduction
      • Air travel
      • Rail travel
      • Market characteristics
      • Sea travel
      • Market characteristics
      • Road travel
      • Market characteristics
      • Goals of regulation
      • Types of regulation
      • Freedoms of the air
      • 2nd Freedom A US airline lands in Mexico for refueling
      • Deregulation
    • Marketing of passenger transportation
      • Characteristics of demand
      • Supply characteristics
      • Marketing strategies
  • Cultural updates needed in regard to East/West Germany/Berlin, the Soviet Union, and Czechoslovakia
    • Tourism destinations: attractions and tourist flows
    • Regions of the world
      • United States of America
      • Canada
      • Latin America
      • Central America
      • The West Indies
      • South America
    • Western Europe
      • Scandinavia
      • The Benelux countries
      • France
      • West Germany
      • Switzerland
    • Southern Europe
      • Spain
      • Portugal and Madeira
      • Italy
    • Eastern Europe and the Soviet Union
      • The Soviet Union
    • Africa and the Middle East
      • North Africa
      • Middle East
    • Asia and the Pacific
  • How is tourism organized?
    • International
      • International agreements
      • International organizations
      • Developmental organizations
      • Regional international organizations
    • National organizations
      • Objectives
      • Structure
      • Functions
      • United States
      • Tourism Canada
      • Mexico
    • State organizations
      • Structure
      • State functions
    • Private business firms and organizations
  • Why develop tourism?
    • Goals of tourism development
    • Economic impacts of tourism
      • Direct and indirect economic impact
      • Economic benefits
      • Foreign-exchange earnings
      • Income generation
      • Employment
      • Small business development
      • Economic costs
    • Social impacts
      • Tourist density
      • Demonstration effects
      • Migration
    • Cultural impact
    • Environmental impact
  • The planning of tourism
    • Why plan?
      • Physical impacts
      • Human impacts
      • Organizational impacts
      • Other impacts
      • Consequences of unplanned growth
    • What is planning?
      • Role of planning
      • Components of planning
      • Barriers to planning
    • Importance of data collection
      • Types of data collection
      • Classification
      • n umber
      • 581
      • Eating and Drinking
      • 701
      • Hotels, Tourist Courts, Motels
      • 554
      • Gasoline Service Stations
      • 794
      • Sports Promotion, Amusements, Recreation Services
      • 599
      • Retail Stores Not Classified Elsewhere
      • 783
      • Motion Picture Theaters
      • 793
      • Theatrical Producers, Bands, Entertainers
      • 702
      • Rooming and Boarding Houses
      • 721
      • Laundries
      • 703
      • Trailer Parks and Camps
      • Primary research
      • Type of method
      • Design
      • Usefulness
      • Cost
      • Administration
      • E
      • M
      • D
      • L
      • M
      • H
      • L
      • M
      • H
      • E
      • M
      • D
  • Developing tourism
    • The development process
      • The development team
      • Steps in the development process
    • Market analysis
      • Inventory of tourist attractions
      • Natural, scenic, or environmental
      • Attraction currently exists
      • Area has potential to develop this attraction
      • Man-made attractions
      • Historical attractions
      • Cultural and ethnic attractions
      • Recreational activities
      • Special events (too numerous to list all possibilities)
      • Inventory of tourist facilities
      • Transportation modes
      • Existing market
      • Competition
    • Planning and engineering analysis
      • Infrastructure
      • Land availability
      • Environmental and ecological aspects
    • Socioeconomic analysis
      • Local people
      • Support services and products
    • Business and legal analysis
      • Business environment
      • Legal environment
    • Synthesis of basic data
      • Where are we?
      • Where are we?
      • -----
      • Relative importance of objectives
      • Relative stage of tourism
      • -----
      • Where do we want to be?
      • Where do we want to be?
    • Selection of development areas
    • Preparation of area-wide master plans
      • Elements
      • Environmental impact
      • Costs
    • Economic feasibility
      • Development plan
      • Facility operating and revenue projections
    • Administrative and legal plan
    • Overall financial feasibility
  • The management of tourism
    • How to develop leadership 25
      • The value of leadership to tourism development
      • Leadership emergence and the organizational process
      • Leadership roles
      • Imposed organization
      • Developing leadership within the community
    • Coordination of tourism
      • Communications
      • Research and data collection
      • Education and training
      • Promotion
      • Budget and finance
    • Visitor services
      • What are visitor services
      • The visitor services program
    • Anticipating and planning service needs
    • Coordination of visitor services
      • Who pays for and provides visitor services?
      • Special service needs
    • Training for visitor services
      • Who needs to be trained?
      • Who should do the training?
    • The public awareness program
      • Value of tourism
      • Understanding the tourist
      • Methods for communicating with the public
      • Summary
    • Establishing tourist information centers
    • Evaluating the visitor services program
      • Marketing challenges
  • Tourism promotion
    • Developing the promotional plan
      • Select target audience
      • Determine objectives
      • Market potential
      • Strong
      • Moderate
      • Weak
      • 1
      • 2
      • 3
      • Strong Competitive position
      • 4
      • 5
      • 6
      • Moderate
      • 7
      • 8
      • 9
      • Weak
      • Develop appropriate message
      • Tourist image
      • Positive
      • Negative
      • 1
      • 2
      • Positive
      • Actual situation
      • 3
      • 4
      • Negative
      • Select the promotional mix
      • Set a budget
      • Evaluate the campaign
  • Travel distribution systems
    • Tourism distribution systems
      • Introduction
      • Direct distribution system
      • Destinations/airlines/hotels/car rental agencies/etc.
      • Suppliers
      • Wholesaler
      • Wholesaler
      • Retailer
      • Retailer
      • Retailer
      • Specialty channeler
      • Customers
      • Direct
      • Indirect
      • Indirect distribution system
    • The role of the tour wholesaler
      • Size and importance
      • Image of group tours
      • Economics
      • Tour preparation
      • Tour operation
      • Tour operator needs
      • Supplier needs
      • Follow-up
    • Role of the retail travel agent
      • Introduction
      • Historical development
      • Industry profile
      • Regulations governing travel agencies
      • Running a travel agency
      • Commissions
      • Sources of income
      • Maximizing profit
      • Introduction
  • Future trends
    • Influences on demand
      • Population
      • Country
      • Population in 2033 (in millions)
      • China
      • 1,516
      • India
      • 1,311
      • USSR
      • 366
      • Nigeria
      • 335
      • Brazil
      • 333
      • United States
      • 306
      • Indonesia
      • 261
      • Country
      • Population in 2033 (in millions)
      • Japan
      • 131
      • Mexico
      • 117
      • Philippines
      • 117
      • France
      • 57
      • Canada
      • 38
      • Group
      • Age in 2000
      • Per cent of Population
      • Baby boomlet
      • 12 to
      • 23
      • 17
      • Baby bust
      • 24 to
      • 35
      • 17
      • Late baby boom
      • 36 to
      • 45
      • 21
      • Early baby boom
      • 46 to
      • 54
      • 18
      • World War II babies
      • 55 to
      • 65
      • 11
      • Depression babies
      • 66 to
      • 76
      • 8
      • World War I babies
      • 77
      • +
      • 8
      • Income
      • Leisure
      • Consumer tastes
      • Business travel
    • Final word of caution
      • AAR
      • Association of American Railroads
      • ABA
      • American Bus Association
      • ABTB
      • Association of Bank Travel Bureaus
      • ACTO
      • Association of Caribbean Tour Operators
      • ACTOA
      • Air Charter Tour Operators of America
      • AGTE
      • Association of Group Travel Executives
      • AH&MA
      • American Hotel and Motel Association
      • AITO
      • Association of Incentive Travel Operators
      • ALPA
      • Airline Pilots Association
      • ALTA
      • Association of Local Transport Airlines
      • AOCI
      • Airport Operators Council International Inc.
      • ARTA
      • Association of Retail Travel Agents
      • ASTA
      • American Society of Travel Agents
      • ARC
      • Airline Reporting Conference
      • ATA
      • Air Transport Association
      • CAAA
      • Commuter Airline Association of America
      • CHRIE
      • Council on Hotel, Restaurant and Institutional Education
      • CLIA
      • Cruise Lines International Association
      • DATO
      • Discover America Tourism Association
      • HSMA
      • Hotel Sales Managers Association
      • IAAPA
      • International Association of Amusement Parks and Attractions
      • IACA
      • International Air Charter Association
      • IACVB
      • International Association of Convention and Visitor Bureaus
      • IAFE
      • International Association of Fairs and Expositions
      • IATA
      • International Air Transport Association, now replaced by International Airline Travel Agents Network
      • IATAN
      • See above.
      • IATM
      • International Association of Tour Managers
      • ICAO
      • International Civil Aviation Organization
      • ICTA
      • Institute of Certified Travel Agents
      • IHA
      • International Hotel Association
      • IPSA
      • International Passenger Ship Association
      • ISHAE
      • International Society of Hotel Association Executives
      • ISTA
      • International Sightseeing and Tours Association
      • MPI
      • Meeting Planners International
      • NAMBO
      • National Association of Motor Bus Owners
      • NPTA
      • National Passenger Traffic Association
      • NRPA
      • National Recreation and Parks Association
      • NRA
      • National Restaurant Association
      • NTA
      • National Tour Association
      • SATH
      • Society for the Advancement of Travel for the Handicapped
      • SATW
      • Society of American Travel Writers
      • SITE
      • Society of Incentive Travel Executives
      • STTE
      • Society of Travel and Tourism Educators
      • TIAA
      • Travel Industry Association of America
      • USTOA
      • United States Tour Operators Association
  • travel and tourism information sources
  • glossary of terms
  • listing of major trade abbreviations
    • References
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