Mobile Research Methods: Opportunities and challenges of mobile research methodologies
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Description
Contents
Reviews
Language
English
ISBN
978-1-909188-53-2
Cover
Title
Imprint
Table of Contents
Supporting Institutions
Contributing Institutions
Contributors
Chapter 1 Mobile Research Methods: Possibilities and Issues of a New Promising Way of Conducting Research
Chapter 2 The Utilization of Mobile Technology and Approaches in Commercial Market Research
Chapter 3 Using Mobile Phones for High-Frequency Data Collection
Chapter 4 An Overview of Mobile CATI Issues in Europe
Chapter 5 Comparison of Response Times between Desktop and Smartphone Users
Chapter 6 A Meta-Analysis of Breakoff Rates in Mobile Web Surveys
Chapter 7 Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences across Internet-Use Subgroups in the U.S.
Chapter 8 Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for Mobile Surveys
Chapter 9 Willingness of Online Access Panel Members to Participate in Smartphone Application-Based Research
Notes
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