Mobile Research Methods: Opportunities and challenges of mobile research methodologies
Free

Mobile Research Methods: Opportunities and challenges of mobile research methodologies

By Daniele Toninelli (editor)
Free
Book Description

Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, filing tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle.

Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new field of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts.

This book was developed in the framework of WebDataNet’s Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.

Table of Contents
  • Cover
  • Title
  • Imprint
  • Table of Contents
  • Supporting Institutions
  • Contributing Institutions
  • Contributors
  • Chapter 1 Mobile Research Methods: Possibilities and Issues of a New Promising Way of Conducting Research
  • Chapter 2 The Utilization of Mobile Technology and Approaches in Commercial Market Research
  • Chapter 3 Using Mobile Phones for High-Frequency Data Collection
  • Chapter 4 An Overview of Mobile CATI Issues in Europe
  • Chapter 5 Comparison of Response Times between Desktop and Smartphone Users
  • Chapter 6 A Meta-Analysis of Breakoff Rates in Mobile Web Surveys
  • Chapter 7 Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences across Internet-Use Subgroups in the U.S.
  • Chapter 8 Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for Mobile Surveys
  • Chapter 9 Willingness of Online Access Panel Members to Participate in Smartphone Application-Based Research
  • Notes
    No review for this book yet, be the first to review.
      No comment for this book yet, be the first to comment
      You May Also Like
      Also Available On
      App store smallGoogle play small
      Categories
      Curated Lists
      • Pattern Recognition and Machine Learning (Information Science and Statistics)
        by Christopher M. Bishop
        Data mining
        by I. H. Witten
        The Elements of Statistical Learning: Data Mining, Inference, and Prediction
        by Various
        See more...
      • CK-12 Chemistry
        by Various
        Concept Development Studies in Chemistry
        by John Hutchinson
        An Introduction to Chemistry - Atoms First
        by Mark Bishop
        See more...
      • Microsoft Word - How to Use Advanced Algebra II.doc
        by Jonathan Emmons
        Advanced Algebra II: Activities and Homework
        by Kenny Felder
        de2de
        by
        See more...
      • The Sun Who Lost His Way
        by
        Tania is a Detective
        by Kanika G
        Firenze_s-Light
        by
        See more...
      • Java 3D Programming
        by Daniel Selman
        The Java EE 6 Tutorial
        by Oracle Corporation
        JavaKid811
        by
        See more...