Information Systems: A Manager's Guide to Harnessing Technology
Free

Information Systems: A Manager's Guide to Harnessing Technology

By [Author removed at request of original publisher]
Free
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Book Description

Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

https://doi.org/10.24926/8668.1101
ISBN: 978-1-946135-12-4

Table of Contents
  • Cover
  • Title Page
  • Copyright
  • Table Of Contents
  • Publisher Information
  • About the Author
  • Acknowledgments
  • Dedication
  • Preface
  • Chapter 1: Setting the Stage: Technology and the Modern Enterprise
    • 1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes
    • 1.2 It’s Your Revolution
    • 1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
    • 1.4 The Pages Ahead
  • Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
    • 2.1 Introduction
    • 2.2 Powerful Resources
    • 2.3 Barriers to Entry, Technology, and Timing
    • 2.4 Key Framework: The Five Forces of Industry Competitive Advantage
  • Chapter 3: Zara: Fast Fashion from Savvy Systems
    • 3.2 Don’t Guess, Gather Data
    • 3.3 Moving Forward
    • 3.1 Introduction
  • Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
    • 4.1 Introduction
    • 4.2 Tech and Timing: Creating Killer Assets
    • 4.3 From Atoms to Bits: Opportunity or Threat?
  • Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
    • 5.1 Introduction
    • 5.2 The Death of Moore’s Law?
    • 5.3 Bringing Brains Together: Supercomputing and Grid Computing
    • 5.4 E-waste: The Dark Side of Moore’s Law
  • Chapter 6: Understanding Network Effects
    • 6.1 Introduction
    • 6.2 Where’s All That Value Come From?
    • 6.3 One-Sided or Two-Sided Markets?
    • 6.4 How Are These Markets Different?
    • 6.5 Competing When Network Effects Matter
  • Chapter 7: Peer Production, Social Media, and Web 2.0
    • 7.4 Electronic Social Networks
    • 7.5 Twitter and the Rise of Microblogging
    • 7.6 Other Key Web 2.0 Terms and Concepts
    • 7.7 Prediction Markets and the Wisdom of Crowds
    • 7.8 Crowdsourcing
    • 7.9 Get SMART: The Social Media Awareness and Response Team
    • 7.1 Introduction
    • 7.2 Blogs
    • 7.3 Wikis
  • Chapter 8: Facebook: Building a Business from the Social Graph
    • 8.1 Introduction
    • 8.2 What’s the Big Deal?
    • 8.3 The Social Graph
    • 8.4 Facebook Feeds—Ebola for Data Flows
    • 8.5 Facebook as a Platform
    • 8.6 Advertising and Social Networks: A Work in Progress
    • 8.7 Privacy Peril: Beacon and the TOS Debacle
    • 8.8 Predators and Privacy
    • 8.9 One Graph to Rule Them All: Facebook Takes Over the Web
    • 8.10 Is Facebook Worth It?
  • Chapter 9: Understanding Software: A Primer for Managers
    • 9.1 Introduction
    • 9.2 Operating Systems
    • 9.3 Application Software
    • 9.4 Distributed Computing
    • 9.5 Writing Software
    • 9.6 Total Cost of Ownership (TCO): Tech Costs Go Way beyond the Price Tag
  • Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
    • 10.2 Open Source
    • 10.3 Why Open Source?
    • 10.4 Examples of Open Source Software
    • 10.5 Why Give It Away? The Business of Open Source
    • 10.6 Cloud Computing: Hype or Hope?
    • 10.7 The Software Cloud: Why Buy When You Can Rent?
    • 10.8 SaaS: Not without Risks
    • 10.9 The Hardware Cloud: Utility Computing and Its Cousins
    • 10.10 Clouds and Tech Industry Impact
    • 10.11 Virtualization: Software That Makes One Computer Act Like Many
    • 10.12 Make, Buy, or Rent
    • 10.1 Introduction
  • Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
    • 11.1 Introduction
    • 11.2 Data, Information, and Knowledge
    • 11.3 Where Does Data Come From?
    • 11.4 Data Rich, Information Poor
    • 11.5 Data Warehouses and Data Marts
    • 11.6 The Business Intelligence Toolkit
    • 11.7 Data Asset in Action: Technology and the Rise of Wal-Mart
    • 11.8 Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector
  • Chapter 12: A Manager’s Guide to the Internet and Telecommunications
    • 12.1 Introduction
    • 12.2 Internet 101: Understanding How the Internet Works
    • 12.3 Getting Where You’re Going
    • 12.4 Last Mile: Faster Speed, Broader Access
  • Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
    • 13.1 Introduction
    • 13.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
    • 13.3 Where Are Vulnerabilities? Understanding the Weaknesses
    • 13.4 Taking Action
  • Chapter 14: Google: Search, Online Advertising, and Beyond
    • 14.1 Introduction
    • 14.2 Understanding Search
    • 14.3 Understanding the Increase in Online Ad Spending
    • 14.4 Search Advertising
    • 14.5 Ad Networks—Distribution beyond Search
    • 14.6 More Ad Formats and Payment Schemes
    • 14.7 Customer Profiling and Behavioral Targeting
    • 14.8 Profiling and Privacy
    • 14.9 Search Engines, Ad Networks, and Fraud
    • 14.10 The Battle Unfolds
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