Business for Cambridge International AS & A Level
$42.50

Business for Cambridge International AS & A Level

By Peter Joyce, Sandra Harrison, Dave Milner
US$ 42.50
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Book Description

Support strong assessment potential with this comprehensive Cambridge A Level Business title. It was written to match the latest syllabus for first examination in 2016 (9609). Up-to-date and international case studies will support understanding of current business practice, preparing students for assessment and their future careers. Specifically designed to give students confidence in their studies, and in preparation for their examination, it covers all the key
concepts in the latest syllabus. In addition, you will receive online access to interactive activities to reinforce understanding and prepare students for exams.

Table of Contents
  • Front Cover
  • Title Page
  • Contents
  • Introduction
  • 1 Business and its environment
    • 1.1 Enterprise
    • 1.2 Business structure
    • 1.3 Size of business
    • 1.4 Business objectives
    • 1.5 Stakeholders in a business
  • 2 People in organisations
    • 2.1 Management and leadership
    • 2.2 Motivation
    • 2.3a Human resource management (HRM)
  • 3 Marketing
    • 3.1 What is marketing?
    • 3.2 Market research
    • 3.3a The marketing mix:elements and product
    • 3.3b The marketing mix: price,promotion and place
  • 4 Operations and project management
    • 4.1 The nature of operations
    • 4.2 Operations planning
    • 4.3 Inventory management
  • 5 Finance and accounting
    • 5.1 and 5.2 Business finance and its sources
    • 5.3 Costs
    • 5.4 Accounting fundamentals
    • 5.5 Forecasting cash flows and managing working capital
  • 1 Business and its environment
    • 1.6a External influences on business activity: economic constraints and enablers
    • 1.6b External influences on business activity: additional external constraints and enablers
  • 2 People in organisations
    • 2.3b Human resource management: further functions of HRM
    • 2.4 Organisation structure
    • 2.5 Business communication
  • 3 Marketing
    • 3.4 Marketing planning
    • 3.5 Globalisation and international marketing
  • 4 Operations and project management
    • 4.4 Capacity utilisation
    • 4.5 Lean production and quality management
    • 4.6 Project management
  • 5 Finance and accounting
    • 5.6 Budgets
    • 5.7 Contents of published accounts
    • 5.8 Analysis of published accounts
    • 5.9 Investment appraisal
  • 6 Business and its environment
    • 6.1 What is strategic management?
    • 6.2 Strategic analysis
    • 6.3 Strategic choice
    • 6.4 Strategic implementation
  • Index
  • Back Cover
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