Business for Cambridge International AS & A Level
US$ 49.49
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Description
Contents
Reviews
Language
English
ISBN
9780198417125
Front Cover
Title Page
Contents
Introduction
1 Business and its environment
1.1 Enterprise
1.2 Business structure
1.3 Size of business
1.4 Business objectives
1.5 Stakeholders in a business
2 People in organisations
2.1 Management and leadership
2.2 Motivation
2.3a Human resource management (HRM)
3 Marketing
3.1 What is marketing?
3.2 Market research
3.3a The marketing mix:elements and product
3.3b The marketing mix: price,promotion and place
4 Operations and project management
4.1 The nature of operations
4.2 Operations planning
4.3 Inventory management
5 Finance and accounting
5.1 and 5.2 Business finance and its sources
5.3 Costs
5.4 Accounting fundamentals
5.5 Forecasting cash flows and managing working capital
1 Business and its environment
1.6a External influences on business activity: economic constraints and enablers
1.6b External influences on business activity: additional external constraints and enablers
2 People in organisations
2.3b Human resource management: further functions of HRM
2.4 Organisation structure
2.5 Business communication
3 Marketing
3.4 Marketing planning
3.5 Globalisation and international marketing
4 Operations and project management
4.4 Capacity utilisation
4.5 Lean production and quality management
4.6 Project management
5 Finance and accounting
5.6 Budgets
5.7 Contents of published accounts
5.8 Analysis of published accounts
5.9 Investment appraisal
6 Business and its environment
6.1 What is strategic management?
6.2 Strategic analysis
6.3 Strategic choice
6.4 Strategic implementation
Index
Back Cover
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